helping businesses delegate their marketing to ai agents @karum_ai
Joined October 2017
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Apr 9
long time coming
today we launched Claude Code for Marketing
Today, we’re launching Karum: AI agents that run your entire marketing function, so you don't have to.
We have been founders for more than a decade now, and we’ve been facing the same struggle millions of founders and small business owners feel:
Marketing is essential to grow your business but it’s hard to keep up, especially when you need to talk to customers or work on your product at the same time. Hiring often yields mixed results or is too expensive.
So we built the tool we wish we always had: a marketing team that takes the grind out of marketing, surfaces intelligent opportunities, and executes autonomously. Your AI marketing team can:
🔹Analyze your data from GA4, GSC, Google Ads, Meta Ads and advise on opportunities
🔹Identify content gaps, keyword opportunities, and where you're losing to competitors for SEO & LLM visibility
🔹Write any type of content: long-form optimized for SEO & GEO, emails, website copy, ads
🔹Monitor your internal channels, documents, and social media to create genuinely interesting content ideas
🔹Autonomously manage your content calendar and post on your behalf
🔹Monitor your competitors and take action
And the part I prefer:
All these specialist agents are orchestrated by our own Marketing Manager agent, who helps you on strategic matters such as positioning, messaging, finding competitors, etc…
It acts as the single source of truth across your marketing functions, and self improves as it receives information from the specialist agents.
Getting started is super easy: just create an account, and say in plain language what you want to achieve. Your Marketing Manager takes care of the rest and guides you through the process.
If you’d like to try Karum yourself, comment “KARUM” and DM (follow if we’re not connected so we can message you)
We'll send you the link a special gift for being early.
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Jun 13
give Anthropic's marketing team a raise
Jun 13
The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees.
The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance.
Access to all other Claude models is not affected.
We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible.
Read our full statement: anthropic.com/news/fable-myt…
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Jun 11
A few weeks ago, I met with a small business owner for lunch, making ~€500k p.a. with a handful of clients. She wanted to grow but couldn't make it work past word-of-mouth.
She knew she had to do marketing and tried a few things but she didn't really know where to start, her background is engineering.
I showed her what we were building at Karum and realized it wasn't enough. She was still lost.
That's why we went back to the drawing board with one single obsession: make marketing accessible to all.
So we came up with Noa: your AI marketing manager, and your single point of contact for everything within Karum.
She gets to know your business, builds your strategy, and runs the day-to-day: she keeps an eye on your account and tells you what's worth doing next.
Behind her, a team of specialist agents handles the work across Search (traditional & AI), Social Media and Paid. They bring the latest playbooks, trends, and platform updates to every task.
The result: from zero marketing capability to a full marketing team in less than 5 minutes
An engineer shouldn't have to become a marketer to grow a great business. You set the direction. Karum does the rest.
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May 6
perfect, I'll sleep even less
We’ve agreed to a partnership with @SpaceX that will substantially increase our compute capacity.
This, along with our other recent compute deals, means that we’ve been able to increase our usage limits for Claude Code and the Claude API.
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May 5
Google Search is no longer where buyers start: 56% of B2B buyers now start their research with AI.
I recently had our research agent pull every major study and practitioner report on GEO published in the last 18 months: 25 sources, from Princeton and MIT papers to Yext's 6.8M citation analysis.
Here's what the data actually says: each platform has its own rulebook.
ChatGPT rewards third-party brand mentions.
Perplexity weights content freshness at 40% of its ranking signal.
Google AI Overviews adds an entity layer most SEO guides ignore.
The gap is stark: only 38% of AI citations come from top-10 Google results. Ranking #1 doesn't mean you exist in AI answers.
First citations typically appear within 4 weeks of getting the fundamentals right. By month 6, early movers hold 40–60% of citations in their category.
That’s a lot to take in for busy founders, so I turned it all into a practical playbook: not just what's happening, but exactly what to do about it. 14 parts. It covers:
→ How to audit your current AI visibility (step by step)
→ How each platform decides what to cite, and what that means for your content
→ The technical setup most people skip (schema, llms.txt, entity layer)
→ A content strategy built for citation, not just ranking
→ How to measure AI citations when GA4 can't see them
→ A quick-start guide you can execute this week
Find the playbook in the first comment.
If you're already thinking about GEO for your business or have questions, drop a comment!
And if this was useful, a repost helps other founders find it.
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May 4
Get your content on autopilot
We just shipped a Karum update, and it saves you hours every week 👇
B2B founders know they should be creating content every week (6x per week according to the stats).
The problem is that it's hard to get to it consistently when you have to talk to clients and improve the product at the same time.
We pushed this update to solve this.
Here's what Karum now does for you automatically:
✅ Analyzes your business and picks marketing channels for you
✅ Builds your full content strategy (LinkedIn, email, SEO, Reddit...)
✅ Runs competitor & industry research in the background
✅ Plans every piece of content for the week ahead
✅ Keeps your content calendar updated: recurring, weekly, on autopilot
You just need to approve the direction, and your agents run your marketing for you so that you can focus on your business
Try it at app.karum.ai and let us know what you think!
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First week with Karum in the open, getting lots of great feedback from our early users!
Coming early next week:
🔍 Reddit Monitoring: set a recurring task that scans subreddits for relevant posts and comments. Your brand, your keywords, your niche. Automatically.
📊 Keyword Research: our SEO/GEO agent can now research keyword difficulty, volume, and CPC for any set of keywords. An essential skill for any content or SEO strategy.
More shipping next week. If you're building a B2B product and tired of doing marketing manually, Karum is for you.
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Apr 20
For 10 years, marketing was my biggest problem: too important to ignore, never enough hours to do it right.
Then I started working on fixing it with AI, but the early stage of the models made it a struggle.
No memory between sessions, lost context mid-chain. I was babysitting every step, and still doing 8 hours a day.
Today the models are much better and allow us to do really powerful things.
Claude Opus 4.7 just came out: it handles memory, deep reasoning, and long-running execution in a single chain. It is capable of running workflows that operate without checking every step.
Here are five I use:
• Content Drafting Pipeline
• Competitive Intelligence
• SEO Calendar & Content Briefs
• Email Sequences
• Prospecting Research
It lets you check in for 15 minutes a day and get back a minimum 10–15 hours every week.
And I'm giving away everything I learned. For free.
The guide includes the 5 complete workflow prompts (ready to use), setup instructions for each, the 15-minute daily review ritual I run, a troubleshooting guide, and how to scale from DIY to fully autonomous.
If you're a founder short on time for marketing but hungry for results, the guide walks through each workflow step by step so you can run it yourself from day one.
I've put the link in the first comment below
P.S. If this resonates, repost it. Other founders will get real use out of this.
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Apr 7
Every time I use AI for Marketing, I need to explain my company from scratch. Every single time, over and over.
It shouldn’t be like this. This is why we built a marketing brain inside Karum: a single source of truth that knows everything about our company and gets better over time.
This is how it works:
The brain covers all the essentials: who we're targeting, our competitors, how we're positioned, what makes us different, our value propositions, messaging, etc.
After that, every agent pulls from that layer automatically before it starts any task. Karum runs six agents across functions like content, SEO, and performance marketing, all drawing from the same knowledge base.
The layer also stays up to date.
Example: when the SEO agent surfaces a new competitor, that competitor gets added to the brain.
Every subsequent agent acts on it without being prompted.
No one has to pass the information along.
The more agents we run, the more complete the picture gets.
The part I like most: we built a tool to build our company profile from just our URL.
It's the same tool we use to offer free marketing message audits, which you can check out too. The link is in the first comment.
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Apr 3
Most founders are doing their own marketing, and the data shows how that's going:
54% handle it alone. 74% wish they had more time for it. Only 18% feel confident it's actually working.
Product decisions, customer calls, hiring, keeping the lights on: marketing gets whatever time remains after all of that. Which is usually not much.
Marketing is a function. It needs dedicated time and consistency, not a slot squeezed into a Tuesday afternoon.
When it sits on your plate instead of someone else's, something always gives. It's rarely the customer calls or the hiring decisions. It's your product work, your sleep, or both.
I've spoken with many founders of early-stage B2B companies over the past year. The frustration is almost never "I hate marketing." It's "I know this matters and I can't give it what it needs".
Working harder doesn't fix that, and neither does a better scheduling app.
Marketing execution has a staffing problem, not a strategy problem.
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Mar 16
getting closer to launching the new Karum!
some of you have been asking if we stopped working on Karum lately
quite the contrary! we've been heads down building our new product
in fact, today we're releasing this free tool: check how strong your marketing message is
karum.ai/free-marketing-audi…
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Feb 19
I don't understand all the fuss about blocking non-humans in replies
some agents are capable of providing much more insightful replies than most humans I know lol
what do you care if you're talking to a human or not?
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Feb 17
terrible take
that's like saying companies are SOPs
so many other factors are needed to create a great agent
infrastructure
data
data transformation
data interpretation
data delivery
orchestration
error handling
context management
evaluations
feedback loops
continuous improvement
Feb 17
skills are the new apis
so many new companies are just going to be skills
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Feb 17
I wasn't satisfied with most linkedin GTM tools so I built mine
I wish I coud say that OpenClaw one shotted it but the truth is that it was painful to get there
part my fault, part its fault. Supervised Claude Code still way superior.
amyway, I'm happy with the results for now
might start selling it soon
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Feb 16
agents let you do constant A/B testing
once you have the infrastructure (ie trusted marketplace), you can run multiple agents at the same time for the same task
only take the best result and continue your workflow
and so on for each step
right now we're only seeing monolithic agents that do everything
but soon you'll see more and more specialized agents with composable skills
that's the big value unlock imo
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