Building
@13amStudio | Week 13
My first update in five weeks. Consistency is always the plan but sometimes life has other ideas. There were opportunities outside of 13AM pulling at my attention. Nothing I'll go into detail on, but some with real temptation. Yet I'm still here, as determined as ever.
While I went quiet on socials, a lot has happened behind the scenes.
This week we’ll surpass 160 countries represented. Laos, Maldives, Eritrea, all added over the past few days. And we already have a further two scheduled. Another huge milestone and one that means we’re now just 22 away from 182. The point at which the online discovery phase ends and the physical journey begins.
I’ve made the decision now to change how we approach the Final 13. Rather than leading that journey myself or alone, I'm in conversations with established travel content creators to front the Final 13 as a documentary series. The kind of names with serious audiences, real production experience, and the reach to turn this into something much larger than I could build alone.
The project deserves maximum attention, someone whose entire platform is built around exactly this kind of adventure and I’m super excited at some of the potential people that have already shown real interest in the project.
For brand partners, this also changes everything. The proposition goes from pure vision and potential to being able to attach your brand to an established creator with a proven audience, on a world-first achievement. Very different conversation and it becomes one of the most exciting propositions available.
Exciting times ahead.
#13AM #Project195 #Art #Creative #Community