Black people account for 15% of the population. 15 Percent Pledge is calling on major retailers to direct 15% of their purchasing power to Blackowned businesses
Joined June 2020
- Tweets 269
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26 Photos and videos
Pinned Tweet
24 May 2021
Welcome @MATCHESFASHION & @MATCHES_MAN to the Pledge! We look forward to working with them to create more diverse and equitable workplaces as the first UK-based retailer to commit to dedicating 15% of its purchasing power to Black-owned businesses > tinyurl.com/z2tmze8m
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7 Jun 2021
Thrilled to have @jcrew as a member of the Pledge family!
Today, we’re proud to join the @15percentpledge and @BIFCGlobal, as well as donate $50,000 to the Pledge. Learn more about these important initiatives, our commitments, and our broader vision for diversity, equity and inclusion at J.Crew Group: bit.ly/3wHi45V
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7 Jun 2021
Thank you for the write up @POPSUGARBeauty. We're thrilled to welcome @ultabeauty to the Pledge family.
3 Jun 2021
Ulta Beauty has officially joined the @15percentpledge as of June 1. popsugar.com/beauty/beauty-b…
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15PercentPledge retweeted
5 Jun 2021
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20 May 2021
Happy Thursday fam! If you haven't already, today is great day to take our consumer #15PercentPledge and then tag 3 friends to do the same
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19 May 2021
In the last few days, we were thrilled to welcome Canada’s own @HudsonsBay and @SephoraCanada, into the #15PercentPledge fam. Who should join next? Comment below!
#15PercentPledge #BuyBlack #BlackOwnedBusiness #redirectyourdollars
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18 May 2021
Keeping the good news rolling, we're excited to welcome @Sephora Canada to the fold. Their localized Pledge is reflective of Canada's unique demographics & we look forward to working with them to improve representation across the industry. Read more here > tinyurl.com/3d99xwua
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13 May 2021
Proud to partner with @hudsonsbay!!
13 May 2021
We’re proudly taking the @15percentpledge. By Fall 2021, we’re committing at least 15% of all new brands purchased by Hudson’s Bay will be BIPOC-owned or designed, and we will work toward supporting the onboarding, growth and success of emerging BIPOC brands.
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13 May 2021
Thrilled to partner with @hudsonsbay to create a pathway for jobs, sales, and cultural contributions from BIPOC talent. #15percentPledge
13 May 2021
.@hudsonsbay has just announced it will dedicate at least 15% of shelf space to BIPOC-owned brands as part of the @15PercentPledge.
fashionmagazine.com/style/hu…
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13 May 2021
Canadian friends! Please join us is welcoming @hudsonsbay to the #15PercentPledge. Thank you Hudson's Bay for leading the way in Canada as the first department store to take the Pledge. Read more about their commitment here > tinyurl.com/7wjpxc
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13 Apr 2021
Everyday is an opportunity for @Target to get on the right side of history by taking the #15PercentPledge and committing to long term accountability
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15PercentPledge retweeted
8 Apr 2021
Dear @Target we see your ‘commitment’ and we need you to do better. @15PercentPledge
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15PercentPledge retweeted
24 Feb 2021
“Now that we have this opportunity for change, we have to continue to think about the bigger picture." @15percentpledge founder @aurorajames shares what the path forward looks like.
vogue.cm/ls3yxQh
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.@modaoperandi is the latest retailer to take designer and activist Aurora James’ @15PercentPledge toward a more diverse fashion industry. bit.ly/3qPQdhm
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15PercentPledge retweeted
6 Mar 2021
.@AuroraJames- founder of the @15PercentPledge is striving towards a more inclusive retail industry. The 15% Pledge helps to ensure that black-owned businesses have better opportunity at gaining valuable shelf space in retail stores.
@CBSMMiller has the story:
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15PercentPledge retweeted
6 Mar 2021
Meet designer and activist @AuroraJames, the founder of the @15PercentPledge which calls on big retailers to allocate at least 15 percent of their shelf space to Black-owned businesses and designers. @ReporterBlayne has more. on.today.com/3qlinj5
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16 Jul 2020
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16 Jul 2020
.@HudsonsBay @Ssense @HoltRenfrew @Indigo What better way to start your weekend than to support brands that are representative of the diverse Canadian population? Take the #15PercentPledge today.
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16 Jul 2020
.@Ssense How many Black-owned brands do you carry? Whatever the number is, publish it. Then take the #15PercentPledge and commit to doing better.
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16 Jul 2020
.@HudsonsBay @Ssense @HoltRenfrew @Indigo, What are you waiting for? Take the #15PercentPledge today.
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