At 2Swell, we are committed to helping entrepreneurs and small/mid-size companies reach their next level of success.
As an entrepreneur, I am frequently asked this question by business owners: “How do I make my company more valuable?” Ultimately, what they are after is to understand: “What is my company worth?” For...
Being great at selling doesn’t guarantee success in sales management. These roles are distinct and call for specific skills. While plenty of sales people advance into management positions, they...
When someone in front of you is indeed naturally curious about how they (or their solutions - yes, this is just as crucial in sales as during job interviews) add true value to you, they are purpose...
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This article quickly sums up the vital pieces of a strong marketing strategy, plus the roles and responsibilities required within each discipline. If the process is built in a logical format and...
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You’re running a company. It’s business as usual. Sales teams are active. Yet, sales numbers are stagnant. Why? Sales as a profession has changed so significantly over time which is why the sales...
5 Reasons a CEO Should Spend Time in the Trenches: As a leader at your company, you probably aren’t looking for more to add to your to-do list, but you should always be seeking ways to improve your...
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From experience, I can tell you that many strategic partnerships that are announced with a bang, end up flat and disappointing. This is because either the marriage was wrong from the beginning or...
It is my belief that having meaningful purpose is the driver for right behavior and for sustainable business success. I am fortunate to have founded 2Swell, a company with a mission that matters; the...
Sometimes a simple change in scenery or a diversion in thought can help you arrive at some of your most critical, brilliant ideas. One morning, while on a beautiful, mangrove-filled, forest trail,...
The best salespeople across all industries will tell you that successful selling is both. It’s also perhaps the hardest business skill to perfect, which is why the greats never stop learning.