What are we building at @3rdunitstudios? We recently defined four of our ventures themes: 🎬 Entertainment IP as an alternative asset class (#IPFi) IP is proven to be a valuable asset class, but its ownership is often private, gatekept, and hermetic. We want to open this market in a secure and trusted environment, to individual (consumer) investors and passion-driven supporters with a lower entry point. 🌍 Stories & creators from non-mainstream markets Global audiences crave fresh, original content and aesthetics. We’re scouting and shining a spotlight on #creators and #stories from emerging markets that lack the muscle of a local enabling entertainment industry. 🔗 Tokenization of digital creative assets #Digitalassets are the natural progression of distributed ownership. By utilizing #blockchain technology, which is increasingly integrating with #traditionalfinance, we enable creators to share their #IP work with a global audience enabling transparent and interoperable ownership and trading opportunities. 🤖 GenAI for creators & worldbuilders A new generation of #creatortools is emerging, featuring entirely new design architectures and use cases. Our goal is to become the interface for these innovations, empowering creators and worldbuilders with cutting-edge tools, making it easier to craft new stories, worlds, and experiences. What to stay in the loop? Join our #WAITLIST at 3rdunit.studio/ - we will be converting soon to an #EarlyAdopterProgramme #3RDUNIT #IPFi #asset #tokenization #CreativeEconomy #worldbuilding #franchises #FutureOfIP #GenAI #web3 #crypto #Token2049 #singapore

Kicking off the week with a design collab across realities @mustqbl, @wideworlds_ai and @camp_networks. Enter the canon of Roshniabad city. Design your avatar, your aura and your presence. Experiment, play, and share with us your most stunning forms. Who will you become -- a data shaman, a consciousness medic or a Majlis DJ? Curious 👀

MUSTQBL, created by @musfirashaffi and @3rdunitstudios, is a philosophical sci-fi epic set in 2050’s Roshniabad, where coder Sh3rez4de builds a virtual sanctuary merging Islamic architecture with quantum computing. Step into the mirrored halls of consciousness - brought to life through @wideworlds_ai and powered by Camp ↴

Step into Roshniabad, a megacity in 2050 where ancient wisdom meets AI. Create your character, shape the city and design your destiny. @mustqbl with @musfirashaffi & @wideworlds_ai Play & co-create: app.wideworlds.ai/world/tA3U…

This fall, create and expand @mustqbl, original IP from the @3rdunitstudios @musfirashaffi @lukaszalwast. Honored to partner with this visionary team to bring this world to life, and push our platform capabilities to support new modes of personalized, gamified media creation. Drop in: app.wideworlds.ai/world/tA3U…

Loading... our forthcoming design partnership with @wideworlds_ai, new platform by @r91_129 @sam__schoonover & team, that lets you co-create new worlds and IP with GenAI tools, designed to share, remix, and grow. First stop: @musfirashaffi’s @mustqbl. Dive in, bookmark, and play along: app.wideworlds.ai/world/tA3U…

Our team worked with @floraai creative AI-toolkit to bring to life our experimental IP @mustqbl to audiences at the #DubaiAIAssembly2025 at @DubaiFuture. Process and outcomes were equally valuable in this exploration. Our aim was to demonstrate how frontier creator tools can deliver culturally tailored content that resonates with discerning audiences. And how the workflow looks on the inside. You can request a case-study with a full breakdown at @floraai socials. Thanks for enabling @weberwongwong, @samaydevraj :: and @musfirashaffi & Marta leading on our end.

What happens when @3RDUNITSTUDIOS replaces their entire creative stack with FLORA? They bring the sci-fi IP MUSTQBL to life at Dubai AI Week. Marta Pienkosz built 5 workflows, from LED code streams to glowing monoliths, all using FLORA’s node-based canvas and custom styles. Comment “3RDUNIT” for the full breakdown.

Our design collaboration with @morphic for the #DubaiAIWeek2025 @DubaiFuture. We used the creative intellectual property of @mustqbl (3rdunit.studio/ip/mustqbl/) by @musfirashaffi and run it through Morphic's AI-enhanced video storytelling engine. The best part about these design collaborations is that we all learn new things about respective company value propositions and the nuances of next-generation creative pipelines. Kudos to @jdkanani & @IshikaMukerji at @morphic for putting this together. cc: @lukaszalwast @musfirashaffi

We are at the #DubaiAIWeek2025 this week participating in a number of #GenAI, creativity and tech-related showcases & presentations. We had the privilege of presenting @3rdunitstudios as one of the spotlight startups & be a Participating Partner at the #DubaiAIAssembly organised by @DubaiFuture and the Dubai Centre for Artificial Intelligence. We also brought to the event a number of design collaborations with our incredible peers and projects across #gaming, #entertainment and #GenAI including @floraai, @morphic, Wonder Legends Studio & Absynth Studio. More content & case-studies coming soon!

Looking forward to #DubaiAIWeek2025 starting Monday ✨ 🔹 We'll be having an exhibition booth at the Dubai AI Assembly at #Area2071 @DubaiFuture  on Monday 21.04, showcasing the work of @3rdunitstudios with IP tokenization and our creators, GenAI worldbuilders and creative technologists. 🔹 On Tuesday (22.04), @musfirashaffi, @jdkanani and myself will be running a session @CreatorsHQ at Jumeirah Emirates Towers titled "GenAI & IP building: how next-generation creator tools are rewriting the rules for entertainment IP creation & distribution" 🔹 On Wednesday (23.04) I will be joining a session as moderator with Lidia Kamleh, Dr. Fadi Salem & Dr. Andrea Stazi titled "AI & IP: Fine Line Between Industry & Creativity" happening at the #NewEconomyAcademy. Excited – and looking forward to refreshing many of our local relationships. Come and find us to say hello! 👋

Explore @mustqbl #memory_log : our submission to @runwayml AI Festival 2025, with creative direction & worldbuilding by @musfirashaffi. "Set in 2050’s hyper-connected world, coder #Sh3rez4de creates #MUSTQBL – humanity’s first metaphysical metaverse." 3rdunit.studio/ip/mustqbl/ Première live & meet creators at @3rdunitstudios showcase at @DubaiFuture #AIWeek.

In case you haven't yet : check out this @mustqbl 🧵 introducing the franchise concept, origin story and lead worldbuilder @musfirashaffi. Access to #treatment and IP #showcase in the links.

Enjoy new drop of @mustqbl content on @rodeodotclub #Roshniabad, the City of Light 3rdunit.studio/ip/mustqbl/ rodeo.club/@3rdunitstudios

Introducing @mustqbl — our first #IP property built in (& for) the public. Created by @musfirashaffi and launched with @3rdunitstudios. Be part of the journey. 🚀

memory log__downloading the Aksha scrolls at #Neelam Tower new @mustqbl artefacts drop at @rodeodotclub rodeo.club/@3rdunit/

New IP property @arratta_world joins our launchpad ecosystem at @3rdunitstudios This gaming-first property fuses #darkfantasy & #souls genres for this desolate, ancient Middle Eastern-inspired world. More "dark" storytelling to come, soon! 3rdunit.studio/ip/arratta/

Step into @mustqbl — the newly built science-fiction franchise by @musfirashaffi now available on @rodeodotclub Explore the collection and witness how its stunning visual language and storytelling unfold. rodeo.club/@3RDUNIT 3rdunit.studio/ip/mustqbl/

For the folks attending #AIActionSummit & @nft_paris we've prepared a very special reminder of our #EarlyAdopters #programme at @3rdunitstudios. If you're interested in the discovery and growth of new entertainment franchises built on top of #GenAI creator tools and blockchain rails - join us on the journey! We help individual investors connect with up-and-coming opportunities and creators in a curated environment. Our launchpad process scouts, supports, and grows inception-stage franchises to become future investable IP assets. We believe the next successful franchises will be co-created and owned on chain. Explore more at 3rdunit.studio/