Campaign of the Day: Ford Pro ‘Transit Days’ by VML Argentina Ford Pro realised their customers didn't have time for test drives. So instead of asking SMEs to spend an hour evaluating a van, they lent them a Ford Transit for seven days during their busiest trading periods. The vehicle became part of the business, helping companies make more deliveries when they needed it most. A brilliantly simple idea that turned a test drive into a real business solution. @fordpro | @VML_Argentina | @vml_global

Book of the Day 📘: The Magic of Imperfection by Jason F. McLennan What if the thing holding you back isn't a lack of talent, but a desire to get everything perfect? In The Magic of Imperfection, Jason McLennan argues that creativity thrives when we stop waiting for flawless ideas and start embracing "¾ baked" ones instead. @JasonFMcLennan Packed with practical advice on overcoming creative blocks, building momentum, and getting work out into the world, it's a refreshing reminder that progress beats perfection. a.co/d/05intixa

Japan's flag was officially redesigned in 1999, and almost nobody noticed. 🇯🇵 The Hinomaru, the iconic red sun on a white background, had been used for centuries. But it wasn't until 1999 that Japan formally defined its exact proportions, colour, and placement in law. The sun motif itself dates back centuries and reflects Japan's nickname, the “Land of the Rising Sun”. The redesign was incredibly subtle: a slightly adjusted circle, a precise crimson shade, and a strict 2:3 ratio. In fact, most Japanese citizens never noticed any visual difference at all. Sometimes the most significant redesigns aren't about changing tradition. They're about preserving it.

Book of the Day 📘: Uncommon Sense, Common Nonsense Why do some organisations consistently outperform others? In Uncommon Sense, Common Nonsense, Jules Goddard and Tony Eccles argue that success doesn’t come from copying “best practice” or chasing management fads. It comes from applying uncommon sense, thinking and acting differently in ways that genuinely make sense for your organisation. Part economics, part psychology, part hard-earned executive insight, this is a sharp, no-jargon read for leaders who are tired of corporate clichés and ready to dare to be different. a.co/d/0iGAKt1U

Campaign of the Day: Speak ‘Say it PROnD’ by Dentsu Creative Taiwan In Taiwan, millions learn English. Very few feel confident speaking it. Instead of using polished, fluent ambassadors, Speak did the opposite. They chose “The Worst English-Speaking Brand Ambassador” — someone who spoke imperfect English, but spoke it proudly. Partnering with Olympic gold medallist Lee Yang, famous for mispronouncing “proud” as “PROND”, the campaign transformed a national punchline into a symbol of confidence. The message was simple: you don’t improve by staying silent. A brilliant reframing of fear into progress, turning broken English into a badge of courage. @dentsu.creative | @dentsu | @speak

Book of the Day 📘: Uncommon Sense, Common Nonsense Why do some organisations consistently outperform others? In Uncommon Sense, Common Nonsense, Jules Goddard and Tony Eccles argue that success doesn’t come from copying “best practice” or chasing management fads. It comes from applying uncommon sense, thinking and acting differently in ways that genuinely make sense for your organisation. Part economics, part psychology, part hard-earned executive insight, this is a sharp, no-jargon read for leaders who are tired of corporate clichés and ready to dare to be different. a.co/d/0iGAKt1U

In Ghana, some funerals feature coffins shaped like fish, aeroplanes, cameras, chilli peppers, even luxury cars. Among the Ga people, these “fantasy coffins”, known as abebuu adekai or “proverb boxes”, are crafted to reflect the life, profession or personality of the person being honoured. A fisherman might rest in a fish. A pilot in a plane. A fiery character in a bright red chilli. What began as a local tradition gained global recognition through pioneering artisans like Seth Kane Kwei. Today, these handcrafted coffins are celebrated as powerful cultural symbols and remarkable works of art. In Ghana, even the final farewell tells a story.

We tend to celebrate results. But results aren’t always in our control. In this clip, Dan Ariely explains why we should reinforce effort rather than outcome, especially when success depends on factors outside our control. When effort and results aren’t directly linked, rewarding the outcome can actually teach the wrong lesson. @danariely If you want to build better habits, focus on what people choose to do, not just what happens after. Discover more of Dan Ariely’s behavioural insights in our Behavioural Science for Life course, 42courses.com/courses/behavi…

Book of the Day 📘: To Sell Is Human by Daniel H. Pink Think you’re not in sales? Think again. In To Sell Is Human, Daniel Pink argues that whether you’re pitching an idea, persuading a colleague, convincing a client or negotiating with your kids, you’re in the business of moving others. @DanielPink Drawing on behavioural science and real-world research, Pink unpacks what actually works in modern persuasion, and why it’s no longer about “Always Be Closing”. A smart, practical read for anyone who wants to communicate more clearly, influence more ethically, and understand the psychology behind why people say yes. amzn.eu/d/0i8R0Uai

Campaign of the Day: BookXcess ‘The Brain Un-Rot Library’ by Grey Malaysia If doomscrolling is rewiring our brains, why not use it to rewire them back? BookXcess and Grey Malaysia turned TikTok’s most addictive formats into a gateway to literature. One hundred classic and contemporary titles were retold in fast, Gen Z-native snippets, then gradually made richer and longer to rebuild attention spans. From 30-second scrolls to 300-page novels. A clever piece of behavioural design that uses the mechanics of distraction to restore attention. @grey | @grey_malaysia | @BookXcess

Why Happiness Doesn’t Last We think the next win, promotion or purchase will change everything. It rarely does. In this clip, Dan Ariely explains the concept of the Hedonic Treadmill, the idea that no matter what happens, good or bad, we tend to drift back to our baseline level of happiness. @danariely It’s a powerful reminder that lasting fulfilment doesn’t come from constant upgrades. Discover more of Dan Ariely’s behavioural insights in our Behavioural Science for Life course, 42courses.com/courses/behavi…

Campaign of the Day: Hösėg ‘Nature-like Discounts’ by TBWA Perú Ever spotted a face in a mountain or a cloud? Hösėg turned that very human quirk, pareidolia, into a commerce mechanic. Users picked a “face” hidden in nature, took a selfie, and received a discount based on how closely they resembled the landscape. The more you looked like nature, the more you saved. A brilliant blend of psychology, technology and retail, turning a universal cognitive bias into a playful, personalised shopping experience. @TBWAPeru

Book of the Day 📘: MEGA Creativity by John Botha What if creativity wasn’t a gift — but a process you could learn? In MEGA Creativity, John Botha breaks down the creative journey into four clear phases: Motivation, Exploration, Generation and Amelioration. It’s a practical framework for solving better problems, generating stronger ideas, and actually finishing what you start. @MEGA_Creativity Part research, part toolkit, part mindset shift, this is a thoughtful guide for anyone who wants to create with more purpose and less mystery. a.co/d/0jdVFckq

What Makes a Good Society? What would society look like if you didn’t know where you’d end up in it? In this clip, Dan Ariely and Chris Rawlinson explore the thinking of philosopher John Rawls, who asked a deceptively simple question: what is a just society? @danariely It’s an idea that challenges how we think about fairness, incentives and human behaviour. Discover more of Dan Ariely’s behavioural insights in our Behavioural Science for Life course, 42courses.com/courses/behavi…

Book of the Day 📘: Build to Sell There’s no greater waste than building a product nobody wants. In Build to Sell, Sandrine Olivencia and her co-authors break down the lean principles behind crafting products that actually find product–market fit — and scale. Packed with practical frameworks, real-world examples, and tools you can use straight away, it’s a sharp read for founders, product leaders, and anyone serious about building things people choose. Because building is easy. Building something that sells is the real test. a.co/d/0efBBK8s

In 1961, whiskey-flavoured toothpaste became a genuine hit. Created by novelty inventor Donald B. Poynter, it was billed as “real he-man toothpaste” and came in Scotch or Bourbon flavour. At $1 a tube, it was a pricey gimmick. But it worked. Ads proudly declared: “Why fight oral hygiene? Enjoy it!” It was strange. It was unnecessary. It sold anyway.