Top 10 PR firm in NYC & one of Inc's Power Partner's for 2025 – Named PR Agency of the Year by the ABA's 3 years running! Contact @ info@5WPR.com
Joined June 2009
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Before anyone books a flight or a hotel, they're asking AI.
And the brands AI recommends? Not who you'd expect.
The biggest carrier isn't winning the answer. The biggest hotel chain isn't either. And the booking sites? Being cut out entirely.
Full report at the link in bio. 🔗
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Jun 12
Two operators own the market. Five operators own the answer. Everyone else is invisible. 🎯
5W's US Sports Betting & Gaming AI Visibility Index 2026 is live. Link in bio. 🔗
#SportsBetting #AIVisibility #FanDuel #DraftKings #GamingMarketing #5WResearch
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Jun 12
The “best fitness app” doesn’t exist anymore. 🏋️
The real answer is who’s winning the answer engine and who’s invisible.
AI ranks by intention and a different brand owns each one.
Full report at the link in bio. 🔗
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Jun 11
When someone asks AI for the best dating app, who shows up? 👀
We analyzed 60 queries across ChatGPT, Claude, Perplexity & Google AI Overviews to rank the top 25 dating apps by AI citation share. The results are not what you'd expect. 📊
Full report at the link in bio. 🔗
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Jun 1
Hot take that's actually just data: Wikipedia is the most important PR asset your brand probably isn't managing.
47.9% of ChatGPT's top citations. #1 source across Claude, Perplexity & Google AI Overviews.
We wrote the guide → free: brnw.ch/21x30sw
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May 29
Affiliate marketing returns $12–$15 per $1 invested.
Most brands are leaving it on the table because of partner quality — and partner quality is determined by how partners are recruited.
New 5WPR research 12-vertical benchmarks:
brnw.ch/21x2Wca
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May 28
New: The 5W Defense & Aerospace AI Visibility Index 2026
Anduril (19.8%) Palantir (15.2%) = 35% combined AI citation share. The top 5 legacy defense primes combined = 21.1%. Those two companies have ~1/70th the revenue.
Full benchmark → brnw.ch/21x2UsC
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May 27
Condé Nast's CEO told his teams to plan as if search is zero - before the data proved him right.
5W audited 8 CN brands across 300 prompts on ChatGPT, Claude, Gemini, Perplexity & Google AI Overviews. Portfolio grades A−.
Full study → brnw.ch/21x2Smw
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May 26
New 5W research: Two pharma companies own ~100% of GLP-1 AI citations.
Six brands take 58% of the entire weight loss category's citation share inside ChatGPT, Claude & Perplexity.
We ranked 25 brands.
Full index → brnw.ch/21x2Qef
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May 25
5W analyzed which trade publications ChatGPT, Claude, Perplexity, Gemini & Google AI actually cite across 9 industries.
The top finding: specialist trade pubs beat generalist outlets for LLM citation share inside a vertical — every time.
Full report: brnw.ch/21x2OlA
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May 22
AI is still citing a tax law that was repealed on July 4, 2025.
5 major AI engines are telling UHNW families to make irrevocable transfers for a deadline that no longer exists.
New audit from 5WPR Haute Wealth:
brnw.ch/21x2JH1
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May 21
Casamigos: $1B exit.
Aviation Gin: $610M exit.
Rare Beauty: $2.7B valuation.
Then: Adidas Yeezy write-down — €1.2B.
The difference isn't the celebrity. It's the category.
New research from 5W @TalentResources ranks 8 sectors by celebrity-brand fit:
brnw.ch/21x2HIl
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May 20
The luxury aesthetics patient asks AI before she books anything.
Botox. Juvéderm. Morpheus8.
These brands aren't just market leaders — they've built a citable clinical authority infrastructure.
First-ever published ranking from @5WPR @HauteMD:
brnw.ch/21x2Fpm
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May 19
Nobu. Tao. Catch.
Three celebrity hospitality brands that have lasted decades.
The brands that closed? They paid the celebrity on opening night and never saw them again.
New research from 5WPR — the Hospitality Celebrity Index:
brnw.ch/21x2DeE
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May 18
79% of lawyers use AI.
But when a client asks ChatGPT to recommend a lawyer, the answer almost never includes an individual firm.
7 directories own the entire legal AI citation layer.
New research from 5W.
brnw.ch/21x2B8s
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May 18
The Cowboys haven't won a Super Bowl in 30 years. AI still thinks they own the NFL.
We ranked all 32 franchises by AI visibility. The results are wild. ↓
brnw.ch/21x2ARh
#NFL #AI #SportsBusiness
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May 15
Walmart owns 23.6% of U.S. grocery market share. It's not winning the AI answer.
Costco is #1. Trader Joe's #2. Whole Foods #3.
The gap between market share and AI citation share is the most important shift in grocery retail right now.
Full 5W report → brnw.ch/21x2wtR
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May 14
36% of couples used AI to plan their wedding in 2025. Nearly 2× the prior year.
The consideration set is being built before vendors are ever contacted.
→ brnw.ch/21x2uLB
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May 13
The ultra-wealthy don't start their summer planning with Condé Nast anymore.
They ask ChatGPT. They ask Claude. They ask Perplexity.
5W × Haute Black just ranked the top 25 ultra-luxury destinations by AI citation share.
Full index → brnw.ch/21x2sLE
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May 12
Only 18% of accredited grad PR programs still call themselves "public relations."
92% of students are using gen-AI on their assignments.
5W's 2026 PR & Marketing Education Reference Study maps the full picture.
Full report → brnw.ch/21x2qyL
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