Digital consulting & comm tech. Proven expertise in digital reputation management, search result curation, crisis. We work w/ Fortune 500 brands & individuals.
Joined December 2010
- Tweets 314
- Following 185
- Followers 328
- Likes 325
51 Photos and videos
May 6
The machine reads first. The human reads the machine.
Our CEO @sammichelson in CommPRO on how AI has quietly rewritten the rules of reputation, and what comms teams should do about it.
commpro.biz/news/when-your-f…
1
1
29
Mar 31
Five Blocks AIQ is live! 🚀 Track what ChatGPT, Gemini, Claude, Perplexity & more are saying about your brand, not just whether you appear, but what narrative is being built. The future of reputation management is here. aiq.fiveblocks.com #AIQ #ReputationManagement #AI
1
1
39
17 Dec 2025
We’re excited to kick off a new blog series introducing the people behind Five Blocks.
First up: Nahum, Senior Account Manager and a driving force behind both our client work and our company culture.
Get to know Nahum on our blog: fiveblocks.com/behind-the-sc…
1
1
46
17 Dec 2025
Fascinating new research on how Grokipedia shapes corporate narratives. Eye-opening look at sourcing, transparency, and how AI describes the Fortune 100. Worth a read: bit.ly/4s6PjNu
#AITransparency #Fortune100 #ReputationManagement #AIResearch
1
29
24 Feb 2025
Our CEO, @SamMichelson, in Entrepreneur:
"When someone asks an AI about your brand's challenges, the AI will find an answer, whether you've addressed these topics or not. The solution...is to proactively provide context that AI models can reference..."
entrepreneur.com/growing-a-b…
1
91
17 Jul 2024
Our CEO, @SamMichelson, sat down with longtime friend and partner @chrisgee, legendary PR Strategist & Consultant. They spoke about the coming age of AI-powered Search. Comms teams, you won't want to miss this one. youtube.com/watch?v=GFeHv3fu…
2
110
14 Jul 2024
#7 will surprise you!
Kidding, kidding. If you are a branding and/or digital professional - it should not surprise you at all.
Read our CEO @SamMichelson's comprehensive checklist for your digital rebrand @Entrepreneur.
entrepreneur.com/starting-a-…
2
105
15 Aug 2023
In the history of the #inc5000, only 719 companies (1.38 %) have made this prestigious list of fastest growing private companies *seven times.* Thanks to our wonderful partners and talented, dedicated team - we are one of those companies. einnews.com/pr_news/64994129…
6
88
19 Jul 2023
Listen up! @SamMichelson & Sam Knowles discuss managing reputation with more insight. New episode of Data Malarkey is available now on Apple (bit.ly/3YIh7I7), Spotify (bit.ly/3JafOfg), and Google podcasts (bit.ly/3JafXzk). Let us know what you think!
1
78
Five Blocks retweeted
17 Apr 2023
Five Blocks' CEO, Sam Michelson, takes to the stage to discuss managing your online reputation.
#TheIndieSummit @5blocks
1
3
100
28 Apr 2023
#Wikipedia is very central to how companies, brands and public figures are seen online," @SamMichelson Michelson, CEO of...Five Blocks, told @Axios. "You must have a presence...and you must be able to...update your presence there...easier said than done."
axios.com/2023/04/27/wikiped…
1
46
31 Jan 2023
fiveblocks.com/ai-and-the-fu…
"...much of the burden will fall on the searchers themselves. Just as it took many years to get smart about how to use Google, there will definitely be a learning curve as we learn how to ask AI to help us with complex questions..."
1
53
8 Sep 2022
forbes.com/sites/forbesagenc…
How can agencies learn more about clients’ target audiences? 14 smart experts answered on @Forbes_Agency. Our very own smart expert is #5.
1
1
16 Aug 2022
Proud and honored to be on this list for the 6th time! Special shout-out to our PR partners who are a huge part of our continued success.
Get inspired by these tales of spectacular growth--and triumph over change. #Inc5000 trib.al/jHUkJgo
1
3
18 Jul 2022
Our CEO @SamMichelson weighs in on avoiding errors when issuing press releases. See his advice, and that of some smart colleagues, on @Forbes_Agency. forbes.com/sites/forbesagenc…
1
5
19 May 2022
Check out our CEO @SamMichelson's advice (among other great thoughts) for marketers who seek to leverage visual search:
17 May 2022
15 Key Tips To Leverage Visual Search For Marketing In 2022 hubs.li/Q01bmBH80 from @WeAreZenMedia @ignitedresults @chris_carr @chrisgoagency @SamMichelson @NUVEWweb @larsv @johnnietheblack @azkmediatweet @paulsenag @SharkeyAZ @rokensa @5channels and more
3
29 Mar 2022
What simple changes can corporate websites make to optimize results? Our CEO @SamMichelson and other smart execs have some sound advice on @Forbes_Agency.
forbes.com/sites/forbesagenc…
4
Five Blocks retweeted
10 Mar 2022
Here are a few best practices we’ve developed in advising some of the world’s top companies to optimize their employer brand online. Read more: hubs.li/Q015dr3X0 Written by @SamMichelson of @5blocks
1
3 Mar 2022
Companies are thinking more strategically about their Employer Brand (or they should be!) Here are our thoughts, from a Search perspective.
3 Mar 2022
1
16 Feb 2022
Our CEO @SamMichelson talks to @Forbes_Agency about #martech's cutting edge, along with other very smart industry leaders. forbes.com/sites/forbesagenc…
1