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@bing explains the evolving role of the index in traditional search vs AI systems: From ranking pages to supporting answers 👇
"Traditional search asks: which pages should a user visit? Grounding asks: what information can an AI system responsibly use to construct a response?"
Grounding an AI–generated answer introduces a fundamentally different constraint: the system is no longer just pointing to information, it is using it. The goal shifts from “fetch the best documents” to “fetch the best information to synthesize into a reliable, verifiable answer.”
What the Index Must Measure Differently: Factual fidelity, Source attribution quality, Freshness, Coverage of high-value facts, Contradictions / conflict.
By
@kmadhavan77, Knut Risvik, Meenaz Merchant - thanks for publishing it 👏
Read it all:
blogs.bing.com/search/May-20…