This brand is printing with this offer, here's how you can steal it
Find a consumable that targets the same pain point as your main product, but instead of selling it as an upsell, attach it as a "free gift" and set up a subscription for refills
Examples of what this looks like:
- Sell a $160 face tool → attach a serum that pairs with it
- Sell a $150 pet brush → attach a coat-conditioning spray