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Figuring out the set up that works best for your team can be tough- here’s ours
Examining an e-retailer's in-store experience
6 tips to running successful surveys Surveys are one of the tools we sometimes pull out of our research toolbox. When something is off about a survey, it can really throw a wrench into your research …
Our persona refresh, Pt 3: The synthesis technique that helped us define our personas This is Part 3 in a series about our persona refresh. Here’s Part 1 and Part 2. I used to have a dog that …
Our persona refresh, Pt 2: How empathy energized us This is Part 2 in a series about our persona refresh. Here’s Part 1 and Part 3. It’s hard to picture what users are experiencing when you …
Our persona refresh, Pt 1: How we knew our personas were outdated This is Part 1 in a series about our persona refresh. Here’s Part 2 and Part 3. Personas are kind of like the milk in your fridge …