AEW really lacks characters like Cody Rhodes, Sami Zayn and Kevin Owens.
Cody is the white meat babyface who does little wrong. Sami and Kevin are flawed, but they're brutally honest. They say all the things that we at home are thinking. The combination of the two always makes for good TV.
AEW had Hangman, but they buried him. Darby could be that, but he's not pushed as a real top guy. And there's really no one else who does that job.