@AMSReview profile picture
AMS Review @AMSReview

AMS Review, an official journal of the Academy of Marketing Science that focuses exclusively on conceptual contributions across all sub-disciplines of marketing

Joined May 2019
  • Tweets 397
  • Following 920
  • Followers 1,535
245 Photos and videos
AMS Review Publication Article Title: Save our ship: Marketing in turbulent seas Author: Russell Belk link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual
1
2
23
“A more aspirational direction for the marketing discipline” #AMS #AMSReview #Journal #academia #marketing #theoretical #conceptual #theory
31
AMS Review Publication Article Title: Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice Authors: Anu Helkkula & Eric Arnould link.springer.com/article/10…

Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon....

AMS Review - This commentary responds to Christian Grönroos’s call to reorient marketing by grounding it in the phenomenon itself rather than in activity lists. We extend his provocation...

link.springer.com
24
Sreedhar Madhavaram, Editor-in-Chief of AMS Review, represented the journal at the AMS Annual Conference 2026 in Savannah, GE, USA. #AMS #AMSReview #Journal #Academia #Marketing #Theoretical #Conceptual #Theory #meettheeditor #conference
1
63
You can access the full paper here: link.springer.com/article/10…

The past, present, and future of social media marketing ethics

AMS Review - As social media increasingly permeates everyday life, ethical concerns about its use are coming into sharper focus. At the same time, the ethical issues involved in social media...

link.springer.com
AMS Review@AMSReview
May 12
A theoretical framework on social media marketing ethics #AMS #AMSReview #Journal #academia #marketing #theoretical #conceptual #theory #socialmedia #ethics
34
A theoretical framework on social media marketing ethics #AMS #AMSReview #Journal #academia #marketing #theoretical #conceptual #theory #socialmedia #ethics
60
AMS Review Publication Article Title: Convenient for me is not convenient for us: A collective-centric convenience mindset for a more sustainable future Authors: Brittany Currenti, Jodie Conduit, Ingo Oswald Karpen, and Rebekah Russell-Bennett link.springer.com/article/10…

Convenient for me is not convenient for us: A collective-centric convenience mindset for a more...

AMS Review - While convenient experiences have become the epitome of modern consumption, this has led to ecological repercussions and serves as an underpinning driver of linear economies. To...

link.springer.com
20
AMS Review Publication Article Title: A more aspirational direction for the marketing discipline Author: Manjit S. Yadav #AMSReview #marketing #marketing #theory #conceptual #AMS50thAnniversary #AMS link.springer.com/article/10…

A more aspirational direction for the marketing discipline

AMS Review - This article presents five proposals to enhance impactful knowledge development in the marketing discipline. The five proposals are: (1) Engage more closely with the (business)...

link.springer.com
1
1
33
link.springer.com/article/10…

Advancing conceptual-only articles in marketing

AMS Review -

link.springer.com
AMS Review@AMSReview
Apr 20
What is meant by conceptual-only? Interested in submitting to AMS Review? We welcome high-quality conceptual and theoretical research and encourage you to reach out or submit your work. We look forward to shaping the future of marketing theory and conceptual scholarship together.
60
What is meant by conceptual-only? Interested in submitting to AMS Review? We welcome high-quality conceptual and theoretical research and encourage you to reach out or submit your work. We look forward to shaping the future of marketing theory and conceptual scholarship together.
80
AMS Publication Article Title: Untangling the market orientation and customer orientation continuum: Proposing independent conceptualizations Authors: Javier Morales Mediano, Olga Bocigas Solar, Alfonso Fernández del Hoyo link.springer.com/article/10… #AMSReview #AMSR #Marketing

Untangling the market orientation and customer orientation continuum: Proposing independent...

AMS Review - This study explores the distinctive characteristics of and interconnections between market orientation (MO) and customer orientation (CO), delving into their conceptualizations and...

link.springer.com
52
Good to know about AMS Review – Insights and Metrics Official Publication of the Academy of Marketing Science Submission to first decision (median): 10 days Downloads: 296.5k (2024) Publisher: Springer Publishing model: Hybrid link.springer.com/journal/13… #AM #Journal #academia

AMS Review

AMS Review is a leading journal focused exclusively on conceptual and theoretical contributions that advance our understanding of marketing and all ...

link.springer.com
51
AMS Publication Article Title: Contingent influences of innovation characteristics and firm capabilities on early-mover advantage: A conceptual framework for high-tech environments link.springer.com/article/10…

Contingent influences of innovation characteristics and firm capabilities on early-mover advantage:...

AMS Review - The literature on early-mover status and its effect on sustainable competitive advantage has produced equivocal results. Sarin et al. (2025) conducted in-depth interviews with senior...

link.springer.com
46
AMS Publication Article Title: Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill Authors: Shikhar Sarin, Trina Sego, Anthony Di Benedetto, Ravindra Chitturi, Subin Im link.springer.com/article/10…

Securing early-mover advantage in technology markets: Insights from the field on the contingent...

AMS Review - Conventional wisdom suggests that early entry into a market with an innovation confers enduring competitive advantage upon a firm. Empirical evidence to this effect is mixed. Despite...

link.springer.com
112
AMS Publication Article Title: AI washing: A conceptual exploration Authors: Samer Elhajjar, Ph.D. and Omar S. Itani, Ph.D. link.springer.com/article/10… #AMSReview #marketing #marketing #theory #conceptual #AMS50thAnniversary #AI #AIwashing

AI washing: A conceptual exploration

AMS Review - This paper introduces and explores the concept of AI washing, a phenomenon where companies misrepresent or exaggerate their artificial intelligence (AI) capabilities to enhance...

link.springer.com
63
AMS Publication Article Title: Building on and galvanizing AMS Review’s progress Author: Sreedhar Madhavaram link.springer.com/article/10… #AMSReview #editorial #marketing #theory #conceptual #AMS50thAnniversary
44
Most accessed paper in the issue one year ago (Volume 14, Issue 3-4).🥳👏 Title: The past, present, and future of social media marketing ethics Author: Anna Granstedt Accessed: >11k link.springer.com/article/10… #AMS #Journal #academia #marketing #theoretical #conceptual #theory

The past, present, and future of social media marketing ethics

AMS Review - As social media increasingly permeates everyday life, ethical concerns about its use are coming into sharper focus. At the same time, the ethical issues involved in social media...

link.springer.com
50
Call for Papers: Toward a Theory of Marketing Work: Roles, Skills, and Structures in an Age of Intelligent Technologies Submission Window: August 1st, 2026 – October 1st, 2026 link.springer.com/journal/13… #AMS #AMSReview #Marketing #Theory #technology
62
Good to know about AMS Review – What we are looking for Scope: Leading journal dedicated to #conceptual and #theoretical #contributions across all sub-disciplines of #marketing. link.springer.com/journal/13… #AMS #AMSreview #academia #marketing #theoretical #conceptual #theory
31
AMS Review@AMSReview
12 Dec 2025
AMS Publication Article Title: The emergence and influence of the customer experience in the context of sustainable consumption Authors: Bidyut Kumer Balo, Elina Jaakkola, Majid Aleem, & Birgitta Sandberg link.springer.com/article/10… #AMSReview #marketing #marketing

The emergence and influence of the customer experience in the context of sustainable consumption

AMS Review - Despite their evident mutual relevance and interconnection, systematic examinations of the relationship between customer experience (CX) and sustainable consumption are rare. This...

link.springer.com
1
1
36
Load more