AST is a full-service translation company with a reputation for top quality #translation in any #language combination.
Joined January 2014
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186 Photos and videos
Mar 3
Beware translation DIY! Use GenAI for fast&dirty but be wary of 1 size-fits-all. Remember 4 ‘C’s: if your text is Creative, Complicated, Cultural or for Compliance then get your AI-generated translations carefully checked by a qualified native-speaker professional translator!
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27 Nov 2025
We're shocked Nottm Uni is suspending new students to Modern Langs courses after 2025/2026, citing 'low student numbers'. Sure, cost cuts are needed, but MFL courses generate huge 'cultural' capital. Why not pare down bloated 'popular' subjects where graduates are 10 a penny?!
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11 Nov 2025
Welcome to the age of self-service translation! Clients are translating inhouse with AI tools and getting ok results. As with all things AI accuracy or impact are not guaranteed & depend on the content. Enter our human proofreading & validation service shorturl.at/dJ9xF
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5 Nov 2025
Andrew's bracing himself for his CEO Charity sleepout tomorrow night. 50 or so Nottingham CEOs will be sleeping on the pitch at Notts County, rain or shine! Last minute donations still welcome, min. only £10! ceosleepout.enthuse.com/pf/a…
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31 Oct 2025
Demand is growing for translation to support UK migrants with poor English. One of the reasons is cuts to ESOL funding. Contrast with our neighbours: EU countries employ a varied approach to helping recent immigrants learn their language. Visit our LI post shorturl.at/RkLHf
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27 Oct 2025
How do aerospace companies keep us safe in the clouds?
We've landed a 150K word German translation from a European aerospace client. Aviation compliance documentation - tricky content within tight timelines. Accuracy essential! #aerospaceengineering #compliance #localization
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23 Oct 2025
Andrew's just had fantastic couple of days at ATC's Thrive translation industry conference 2025. Lots of new insights into the rapidly changing sector. In the new age of AI translation TL providers need to demonstrate we offer clients a lot more than just words! #ATC #translation
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17 Sep 2025
We've had such an enthusiastic reception for Andrew's Podcast series on the '7 C's of text types where AI automatic translators struggle' that he's been doing German audio versions too. Check out the first in the new German language series here astlanguage.de/7-ks-der-text…
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10 Sep 2025
Check our MD Andrew's latest podcast from the 7 C's series of text types unsuitable for automatic AI translators like ChatGPT. 'C' #2 is for Compliant. astlanguage.com/blog/7-cs-of…
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3 Sep 2025
We recently teamed up with Maguire Training to offer their multinational clients translated white-label versions of their leadership and management courses.
Here's a short video of a module we translated into Spanish shorturl.at/wbNLG Find Maguire at shorturl.at/5Lcpv
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25 Aug 2025
We’ve devised a nice letter ‘C’ mnemonic to help you remember 7 critical text types that need an AI translation health warning! Check out our MD Andrew's new podcast on the 7 ‘C’s of premium content where AI and LLMs don't cut it.
#1: ‘C’ is for Complex shorturl.at/LiGEj
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2 Oct 2024
Everyone deserves access to support, regardless of their native language. Our community language translation services bridge the communication gap for #NFPS, ensuring that vital services reach everyone who needs them. 🌍
#asylumseekers #costofliving #poverty #languagebarriers
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26 Sep 2024
AST's committed to breaking down barriers between not-for-profits and minority communities by enabling effective communication between the two groups, ensuring vital support reaches those who need it most. #migration #integration #loneliness #notforprofits #tranlation
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11 Sep 2024
Yesterday, we logged off early for an afternoon out with the team!
The event? A puzzle hunt around Nottingham, split into two teams. Nothing like Girls vs. Boys to spark a bit of healthy competition, ey? 🥊
#TeamBuilding #Nottingham #NottinghamBusinesses #CityDays @CityDays
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2 Sep 2024
Want a multilingual site that converts? Our checklist helps marketeers ensure their website is SEO-friendly and drives leads in multiple languages. 🌍
#multilingualwebsite #SEO #marketing #websitetranslation
ALT Checklist for Marketing Managers - Page 1
ALT Checklist for Marketing Managers - Page 2
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27 Aug 2024
Our expert team ensures your product labels comply with EU regulations, no matter the language.
#productlabelling #productmanagement #EUcompliance #translation
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15 Aug 2024
We understand the importance of strong messaging in marketing. Good translation matters when you need yours to make the same impact internationally, as it does in home waters. 🌊
#globalmarketing #languagematters #translation #messaging #multilingualmessaging
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7 Aug 2024
📣 Marketing managers, stop scrolling!
Our latest article shares valuable insights on how to create a multilingual website that captures and converts international audiences.
ow.ly/l7lc50SSfyi
#websitetranslation #multilingualwebsite #globalSEO #globalmarketing
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17 Jul 2024
Over the past few weeks, we've had the pleasure of hosting two year twelve students for #WorkExperience placements.
We're now receiving applications for next summer. If you know of any young people interested in languages, they should apply below!
ow.ly/GFnF50SBsvi
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15 Jul 2024
📚 Calling all German literature fans!
We are thrilled to share the work of our ex-intern, Dominic Fuchs, who has published his debut novel, Apocalypse: Animal Resistance. Fan of dystopian fiction? Grab a copy below.
ow.ly/CRav50SBruA #GermanLiterature #AuthorSpotlight
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