Most organizations commit to the work before they're clear on the problem. I help fix that. Brand, product, innovation. frog alum. Austin.
Joined January 2007
- Tweets 39,005
- Following 1,347
- Followers 3,196
- Likes 19,737
767 Photos and videos
Jun 1
The best cold call is the one you never have to make. Someone in a partner’s existing client list already knows the person you want to meet.
45
May 29
The fitness wearable is becoming the clinical trial site. Consumer health brands are sitting on something pharma has wanted for years: a compliant, motivated cohort.
50
May 25
Three Apple campuses in one day. Wolfe, CC4, Apple Park. No company I've ever visited has buildings that are a more genuine and relevant part of the brand's fabric. Culture in Place. This week: AC01.
66
May 18
Design isn’t the thing AI is replacing. It’s the part that determines whether the output is any good. Most orgs haven’t priced that in yet.
53
May 15
The repetitive production work. The stakeholder loops. The time spent defending decisions that should have been obvious. When AI compresses those cycles, design gets closer to the decision. That’s the new opportunity for designers.
1
1
59
May 15
Whomever is responsible for making hacky sack the new high school craze, I thank you! 🙌
1
66
May 12
Most product orgs have the taste to build the breakthrough. Fewer have the nerve to protect it when the market stops making it easy.
42
May 11
In Boston all last week with @PA_Consulting. Hydrow: concept to shelf in 15 months, $100K on Indiegogo in 4 minutes. The harder part for a new flagship product isn't the launch. It's holding the conviction that built it while you scale.
65
May 8
So nice to be back in Boston. Still feels like home even though I don't know the Seaport area well!
46
May 6
Great work is familiar and novel at the same time. AI is excellent at familiar, average at novel. It can’t hold the contradiction. Neither can a client working alone inside their own organizational reality. The paradox isn’t held by one party. It’s what the system produces together.
37