ποΈ Digital marketing news this week (20β26 May) π
π΄ Google May 2026 core update rolling out now. Second broad update of the year. Monitor Search Console, hold off on big changes until it's done. (Search Engine Journal)
π Google's Intelligent Search Box is its biggest search box change in 25 years. Expands dynamically, accepts multimodal inputs, AI-powered suggestions beyond autocomplete. Fewer website clicks likely to follow. (Search Engine Land)
π― Google Marketing Live 2026: Gemini is now the operating system behind Google Ads. Conversational AI ads, Ask Advisor, Asset Studio upgrades and agentic checkout all announced. (Search Engine Land)
π¬ ChatGPT Ads adds geo-targeting, daily budgets and engagement controls. The channel is maturing fast and closing the gap on Google and Meta. (Search Engine Roundtable)
π Half of all web content is now AI-written, per a 55,000 page study. Original expertise and first-hand experience are now your biggest SEO differentiators. (Search Engine Land)
β οΈ Google says ignore llms.txt, then Lighthouse flags sites that don't have one. The SEO community wants answers. (Search Engine Land)
π Google AI Mode hits 1 billion monthly users. Queries doubling every quarter. Average search 3x longer than traditional. Search behaviour is shifting fast. (Search Engine Journal)
Which story matters most to your brand this week? π
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