Wim Hof took Steven Bartlett into an ice bath on Diary of a CEO and it was impressive.
While they were in the freezing water, Wim guided him with his signature calm intensity:
“Stay with your breath… Long out breath… Long out breath… You’re doing good. Let the body do what the body is capable of. Your body is adapting from the inside.”
Wim does this every morning. He once stayed in for 64 minutes on his 64th birthday, but says just 2–3 minutes is enough for most people.
Cold exposure with controlled breathing (especially long exhales) can increase norepinephrine by up to 530%, activates brown fat, and triggers a strong anti-inflammatory response. Regular practice strengthens immunity and builds serious mental resilience.
In our high-stress world, this is one of the simplest and most powerful ways to train your nervous system and gain control over your mind and body.
Have you tried cold exposure (ice bath or cold shower) yet? How did it go?