Why You Keep Losing Money to Your Own Brain
A thread on loss aversion—the invisible tax on every investment decision you make.
1/ Why "Don't Lose" Beats "Make Money"
Loss aversion: losing $1 hurts ~2x more than gaining $1 feels good.
Nobel laureate Kahneman's famous experiment:
→ 80% chose the "sure thing" ($3,000)80% chance to win $4,000 vs. 100% chance to get $3,000
Flip the frame:
→ 80% chose the gamble80% chance to lose $4,000 vs. 100% chance to lose $3,000
Same math. Opposite choices. Because we're human.