Now a part of iSpot.tv, Ace Metrix is paving the way as the new standard for video creative assessment.
Joined June 2009
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30 Apr 2021
Follow us on @iSpottv to be the first to hear about trending TV ad insights, using our real-time data, and events! Interested in learning more? Head on over to: ispot.tv/ads/ace-metrix/
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As the world changed around us, so did TV advertising. "Empowering" ads increased YoY as brands like @fritolay @Verizon @WellsFargo shifted their tone & messaging to be more supportive.
For more TV ad trends from the past year, download our newest report: ispot.tv/ads/resources/free-…
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Ace Metrix | an iSpot company retweeted
15 Mar 2021
Remember when, during the depths of the COVID-19 pandemic, it seemed like every other ad you saw on TV was of the sad, earnest, “in these challenging times” variety? New data from @ispottv's Ace Metrix suggests that grim is out and funny is back in. @adge adage.com/article/datacenter…
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In honor of #InternationalWomensDay, we shine a spotlight on our team of amazing, talented women in tech! We celebrate by reflecting on achievements at work & beyond. There's no accomplishment too small — you make us so proud.
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Measuring in-market performance of an ad is important, but testing creatives before launch can be every bit as crucial & in some cases more so.
Here are 6 pitfalls brands can avoid by investing in creative assessment as part of their TV ad strategy: ispot.tv/ads/resources/playb…
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23 Feb 2021
Make sure to check out the first part of our “Ask the iSpot Expert” series with Peter Daboll, where we wrap up the Super Bowl LV season and highlight creative assessment takeaways that any TV advertiser can implement.
In our newest “Ask the iSpot Expert” series, our Chief of Strategy & Insights, Peter Daboll addresses key questions on video creative applicable to any TV advertiser.
Whether you have a “Big Game” budget, or not, learn about creative effectiveness here: ispot.tv/ads/ask-an-ispot-ex…
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While the @Buccaneers won #SuperBowl, the spotlight shines on our talented iSpot family! 🌟 An impressive team effort from our staff before, during & after the game allowed us to deliver accurate & actionable data to all marketers. Grateful to be together, even when we're apart.
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Just days after the Big Game 🏈, our #SuperBowl report is ready for you to access!
You'll find an in-depth analysis of the brand impact & performance of game-day ads along with topline trends, TV ad highlights & emotional reactions.
Sign Up:
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Which TV ads made the biggest impact during the #SuperBowl? Get the inside scoop from Sunday’s Big Game with our @adage webinar recap featuring our CEO, @seansmuller & CSO, Peter Daboll.
See details & watch the full recording here: bit.ly/2NgAskw
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Congrats to @ChesterCheetah’s #SuperBowl ad starring Mila Kunis, @aplusk & @DiRealShaggy on scoring as the FUNNIEST spot from the game by viewers. Amazing work, @GSP @RachelFerdinan6!
In case you were busy crunching away, we got you: ispot.tv/a/txWq
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With so many bottles to count, @MountainDew successfully made their #SuperBowl ad a real Attention-grabber, with viewers scoring the colorful visuals as the best thing in the ad. What a fun one, @nicoleaportwood @TBWAChiatNY!
Relive this gamified spot: ispot.tv/a/teSg
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Ace Metrix ranked the 5 funniest #SuperBowl ads, the 5 most empowering ads, and how first-time Super Bowl advertisers fared overall. #AdAgeSuperBowl ow.ly/b1gO50DuXGu
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The captivating visuals of Timothée Chalamet & Winona Ryder in @Cadillac’s LYRIQ #SuperBowl ad successfully engaged the audience, with 37% of viewers scoring the characters as the best thing about this spot.
Watch Leo Burnett’s Big Game spot, here: ispot.tv/a/teKS
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Drake from @StateFarm might just be the celeb cameo viewers were hoping for. This #SuperBowl ad placed in the Solid band on our 😂 metric, with 44% of viewers scoring the characters as the best thing about the ad.
Check out @TheMarketingArm’s great work: ispot.tv/a/teSG
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Ace Metrix | an iSpot company retweeted
9 Feb 2021
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Ace Metrix ranked the five most empowering #SuperBowl commercials as well as the five funniest. #AdAgeSuperBowl ow.ly/hOI750DuTWU
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While @Buccaneers won the big game, these #SuperBowl ads won the attention of viewers. Based on highest digital activity, us @adage crowned @MountainDew @amazon @Jeep @Cadillac @StateFarm @Doritos @UberEats @ChesterCheetah @tide @Verizon as our top 10.
bit.ly/3a195Ur
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8 Feb 2021
Make sure to check out some of the best ads from the #SuperBowl according to viewers per @ispottv!
Ace Metrix ranked the five most empowering #SuperBowl commercials as well as the five funniest. #AdAgeSuperBowl ow.ly/hOI750DuTWU
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What a #SuperBowl! The fun doesn't stop here. Our CEO, @seansmuller & CSO, Peter Daboll will discuss the best of last night's commercials & video advertising best practices with @adage tomorrow, Feb 9.
Grab the best seat in the house here 👉 bit.ly/3tssfdR
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We know what it means to be proud of where we work. Early results show @WeatherTech’s #SuperBowl ad successfully drove positive purchase intent among 58% of viewers while evoking strong levels of empowerment 💪.
Great work, @Pinnacle_Ad!
ispot.tv/a/txh_
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