Activate Marketing Services: Your Pipeline's Gonna Love Us.
Joined July 2013
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7 Apr 2021
Marketing leadership finds staffing as one of the biggest challenges right now:
(Chart unrelated, click link to view staffing info): lnkd.in/emZXgF4
#b2bmarketing #leads #tech #demandgeneration
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23 Mar 2021
21.5% of an email campaign’s opens occur within the first hour after being sent. By the sixth hour post-send, half (50.6%) of opens have occurred, while nearly three-quarters (73%) of opens take place within 24 hours.
lnkd.in/e_9iCXN
#b2bmarketing #demandgeneration
22 Feb 2021
79.6% of emails sent actually end up in the intended recipient's inbox! Get creative — it’s not only your subject line that needs to be genuine — the first line in your email is also critical to inbox success.
#b2bmarketing #leads #tech #demandgeneration
lnkd.in/dZ4sD3Q
12 Feb 2021
Pipeline, followed by ROI, are the gold standard for B2B marketers measuring results:
#b2bmarketing #leads #tech #demandgeneration
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3 Feb 2021
We are honored to have 4 nominations from Just Global for the 2nd annual Dick Reed awards!
#demandgeneration #b2bmarketing #tech #JustGlobal
1 Feb 2021
The 2020s will focus on content – what to create and where to publish it – rather than operating content-related #demandgeneration within the business.
lnkd.in/dmjxBnK
#b2bmarketing #leads #tech #contentmarketing
29 Jan 2021
Marketers: plan for what’s coming next, primary investments should focus on improving team resilience, restoring customer confidence, and enabling employees to fulfill their potential.
lnkd.in/eWHu7ZC
#b2bmarketing #leads #tech #demandgeneration
25 Jan 2021
2021 Trends from Activate’s Jack Rosenberger: Businesses understand the value of investing in technology and plan to lay out the big bucks in the year ahead.
lnkd.in/eeS6i-T
#demandgeneration #b2bmarketing #leads #tech #2021marketing
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21 Dec 2020
88% of B2B marketers doubled down on digital. Here’s the catch, #digitalmarketing activities are facing heightened scrutiny for direct sales impact.
lnkd.in/e3AcZGk
#b2bmarketing #leads #tech #demandgeneration
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16 Dec 2020
Did someone say nurture? B2B marketers say that email newsletters are the most effective type of content for nurturing leads.
lnkd.in/gKi6w_q
#b2bmarketing #leads #tech #demandgeneration
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7 Dec 2020
Empathy in B2B marketing “increases audience members’ trust by promoting a willingness to address their needs as humans rather than as “marketing targets.”
More tips on empathy in marketing: lnkd.in/ew2SZrh
#b2bmarketing #leads #tech #demandgeneration
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4 Dec 2020
The average email campaign has a return on investment of 4,400%. Read on for some helpful tips:
lnkd.in/eAVSbrr
#b2bmarketing #leads #tech #demandgeneration
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2 Dec 2020
What content can’t do for you; some good points to keep in mind:
lnkd.in/gq8zt3f
#b2bmarketing #leads #tech #demandgeneration
30 Nov 2020
Sales and marketing initiatives seem to improve due to ABM.
#b2bmarketing #leads #tech #demandgeneration
18 Nov 2020
An interesting survey uncovers the top three digital priorities: increasing share from current customers, acquiring new customers, and launching new products/services.
#b2bmarketing #leads #tech #demandgeneration
30 Sep 2020
Activate and Marketing Charts #demandgeneration survey results are out! Please contact us if you would like a copy of the full survey.
#b2bmarketing #leads #tech
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16 Sep 2020
Activate and Marketing Charts present the top B2B marketing charts from H1 2020:
lnkd.in/ekeaPpJ
#b2bmarketing #leads #tech #demandgeneration
11 Sep 2020
Companies that best maximize #ROI from #ABM programs have 11-50 accounts per individual rep:
#demandgeneration #leads #tech #b2bmarketing
9 Sep 2020
Humanize your content, there is a natural tendency to focus on products and features; change that habit:
lnkd.in/eCn_Wrx
#leads #tech #b2bmarketing #demandgeneration