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AdExchanger @adexchanger

News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.

Joined December 2008
  • Tweets 31,183
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25% of CTV bid requests can’t be trusted. “Other” ≠ a strategy. It’s a symptom. Alex White, COO @Peer39, breaks down why CTV needs program-level authentication to restore trust and value. 🔗 utm.guru/ujg5c

Stop Grading Your Own Homework: Why CTV Needs Program-Level Trust | AdExchanger

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s incomplete data. Sometimes, it’s oversimplified or mislabeled content. And...

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CTV is booming—but fragmentation makes it messy for SMBs. Smart curation solves it: one buy, premium reach, unified reporting real outcomes. Insight via Blake Hebert, Sr. Director of Publisher Operations, Premion. Is curated CTV the real path to scale? bit.ly/48FB2js

How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape | AdExchanger

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, accord...

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Interested in decoding what really drives growth? Join us Thursday Oct 23 @ 11 am ET for “Causal Attribution Clinic” hosted by AdExchanger M-Squared. ✅ Causal multipliers ✅ Triangulation ✅ Real-world attribution wins Register free: bit.ly/4hDWhVv
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Google just sunset most of Privacy Sandbox after the CMA released it from oversight. PAAPI, Topics, Attribution APIs—gone. Only CHIPS, FedCM trust tokens remain. Was Sandbox always destined to fizzle out? Curious where you land. bit.ly/47fQJeV
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Brand is advertising’s biggest growth driver — yet <10% of digital campaigns measure brand impact. Armen Adjemian, CEO & Co-Founder @DISQO, says it’s time to change that. Let’s make brand the most measured signal in advertising. 🔗 Read more: bit.ly/4hm1C3C

The Most Powerful Force In Advertising Is The One We Measure The Least | AdExchanger

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than one trillion dollars, less than 10% of digital campaigns track brand...

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Race To The Bottom adexchanger.com/comic-strip/…
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CMOs are under pressure — and CFOs want proof, not metrics. In this piece, Bradley Keefer, CRO at Keen Decision Systems, shares 3 CFO questions every CMO must be ready to answer to secure budget and earn trust. 👉 Full article here: utm.guru/ujf9R
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Happening TODAY — and there's still time to join! Efficiency isn’t enough in programmatic anymore. Media quality, transparency & context matter just as much. 🎙️ Live at 2PM ET with ARC Dig IO & Lioness Strategies 👉 Join here: lnkd.in/ehFyuWCD
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Ad tech vets are leaving big roles to launch AI startups — and it’s starting to look like a full-on movement. 👉 Read more — and weigh in: Is AI the new frontier or just the next hype cycle? utm.guru/ujf9Y

7 Ad Tech Veterans Who Have Founded Their Own AI Startups | AdExchanger

As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI practices and starting their own companies.

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Grace Briscoe, EVP at Basis, points to ad tech’s original sin: fragmentation. Data silos = wasted time limited insight. The fix? Interoperability — building data “highways” so spend moves where it performs best. Full article: utm.guru/ujfKH

Build Better Highways, Not Faster Cars: The Infrastructure Ad Tech Really Needs | AdExchanger

For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees that greater interoperability is the answer. So what’s standing...

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The easy button for marketing measurement? It doesn’t exist. Madan Bharadwaj, CEO of M-Squared, says tech is just 25%—the rest is framework expertise. His Marketing Accounting Framework makes marketing make sense to CFOs. 👀 Full article: bit.ly/4heeoB0

Marketing’s Future Depends On Frameworks That Speak Finance | AdExchanger

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive...

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The Trade Desk wants to branch Prebid to include its Transaction ID—and publishers aren’t exactly cheering. After OpenPath S&P500 , this new move is stirring déjà vu in ad tech. On The Big Story, we unpack why this feels like history repeating. 🎧 bit.ly/46Pve5N

The Trade Desk’s Sell-Side Settlement | AdExchanger

With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.

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Brand safety tech = broken. High blocks but bad adjacencies still slip through. Fox is testing Mobian’s AI to read context instead of just keywords — via Allison Schiff at @AdExchanger. 🤔 Is AI the reset ad tech needs or just another layer of complexity? bit.ly/3KFIFwv

AI Is Helping Brand Safety Break Free From Blocklists | AdExchanger

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.

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Your social ads might not be the hero you think. Tim Morton, Sr. Director, Data Science @Tatari, reveals how TV ads drive hidden lift across channels—aka the halo effect. 9/10 brands see better CVRs when TV is part of the plan. 🔗 utm.guru/ujeTN

TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It | AdExchanger

You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included...

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Brands can’t grow on performance alone. Join Square Quantcast for a fireside chat on how to balance performance and brand to drive lasting growth. 🗓️ Oct 15, 2025 · 2PM ET: bigmarker.com/AdExchanger/fr… #AdTech #MarketingStrategy #BrandGrowth
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Efficiency ≠ quality. Join @AdExchanger @WomenInProgNet Oct 16, 2 PM ET for a LinkedIn Live on connecting performance with media quality. 🎙️ Alexis Hochleutner Jana Meron 👉 Register: linkedin.com/events/73792268…
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Retail media is moving beyond conversions. 🚀 With DoorDash Ads, brands can connect on-site off-site, leverage first-party data, and measure every touchpoint. The future is full-funnel. Learn how → adexchanger.com/content-stud…

The Full-Funnel Retail Media Network: Bridging On-Site And Off-Site For Seamless Customer Journeys...

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the category is surging: eMarketer projects retail media...

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🚨 New @AdExchanger scoop by Anthony Vargas: CleanTap used a $100 Raspberry Pi to fake a connected TV — and every major ad platform bought its spoofed inventory. Proof that CTV IVT protections still have major gaps. Full story → utm.guru/ujeDC

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People Inc. (ex–Dotdash Meredith) is cutting 226 jobs — but says it’s doubling down on growth. CEO Neil Vogel points to creator partnerships, D/Cipher , and AI deals as the next phase. via Anthony Vargas, AdExchanger 👉 adexchanger.com/publishers/p…

People Inc. Cuts 6% Of Its Workforce | AdExchanger

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

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The Remedy Phase adexchanger.com/comic-strip/…
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