Global community of digital leaders passionate about ad technology and operations. Part of the @accessintel family.
Joined October 2008
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- Following 4,855
- Followers 27,080
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1,428 Photos and videos
Mar 26
44% programmatic revenue growth — without more traffic.
Andrew Byrd, on how The Guardian US boosted CPMs with PMPs, cleaner supply paths and signal-rich inventory.
Scale isn’t everything anymore.
🔗 Read: bit.ly/4rOX5tP
#AdExchanger #Programmatic #AdTech
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Feb 26
🚨 Happening TODAY | 1 PM ET
AI-powered ad selling is here.
Are publishers staying in control?Join AdButler AdExchanger to learn how to boost yield protect signals.
🎟️ Free
🔗 Register: utm.guru/ulWil
#AdTech #Publishing #AI
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Jan 20
🎉 The 2026 Convergent TV Influence Awards Honorees are here!
Meet the trailblazers that are shaping the future of convergent TV—and join us as we celebrate them live at #ConvergentTVWorld on March 5 in NYC.
👉 See the full list: chiefmarketer.com/event/conv…
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Jan 15
In Feb 2020, EssentiallySports had ~1M pageviews.
By May? 60M.
While others hit pause during COVID, they leaned in—covering The Last Dance, Fight Island, and the emotions fans were starving for. Growth favors the bold. bit.ly/4qZatvG
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22 Dec 2025
❄️ ✨ Happy Holidays from the AdMonsters crew!
Thanks for being part of a year full of learning, connection, and innovation. We’re grateful for this amazing community and excited for what’s ahead.
See you in 2026! 🎉
#HappyHolidays #AdMonsters
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18 Dec 2025
Holiday traffic was up. CPMs didn’t tell the whole revenue story.
Why publishers are rethinking success metrics as discovery fragments across search, social, and AI — and what that shift means heading into 2026.
By Lynne d Johnson
bit.ly/4p5JjBZ
#Publishers #AdOps #LTV
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16 Dec 2025
What did 2025 actually change for publishers?
Andrew Byrd Chris Kane (Jounce Media) unpack ad load math, TIDs, fraud, SSP consolidation and the real impact of the Google antitrust trial.
Replay 👇
bit.ly/4aT0LpD
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12 Dec 2025
California just passed the Opt Me Out Act — a browser-level, one-click data opt-out. Expect more users to go dark for targeting, lower CPMs, and a major pivot to contextual first-party data. Mobile apps aren’t included… for now. bit.ly/4pzoRu0
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11 Dec 2025
📣 Last call! Tomorrow is the Convergent TV Awards deadline — and the final day before prices rise $100.
Submit your best cross-screen work 👇
chiefmarketer.com/event/conv…
#ConvergentTVAwards #CTV #AdTech
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3 Dec 2025
Happening today at 1PM ET — and there’s still time to jump in! 🔥
Join us LIVE with Chris Kane as he breaks down 2025’s biggest ad tech moments.
Save your spot 👇
linkedin.com/events/73965735…
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1 Dec 2025
2026 publisher playbook, in 4 plays:
• Channels are shifting — go where your audiences are
• Redefine the open web for AI discovery
• Move revenue across channels
• Trust is your clear advantage
Q&A with Mediavine CRO Amanda Martin → bit.ly/49PeHk1
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25 Nov 2025
AI is the new front door to the internet.
Michael Shang (StackAdapt) on:
• LLM gatekeepers
• Push vs. pull
• AEO replacing SEO
• Ads inside AI UIs
• Why testing nonstop matters
Read more: bit.ly/3X7SV3A
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25 Nov 2025
The Convergent TV World 2026 sizzle reel is HERE. The new site just dropped — and here’s everything debuting this year: • Hosted Buyer Program • VIP Passes • Reverse Pitches • The Exchange • Convergent TV Awards
Watch explore what’s ahead. bit.ly/4ik1RfH
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21 Nov 2025
The Convergent Media Era is here 🚀
Enter the Convergent TV Awards celebrating the work shaping cross-screen advertising.
🏆 Campaigns • 📊 Measurement • 💡 Ad Tech • 🛒 Commerce
Apply now ⬇️
Deadline: Dec 5, 2025
bit.ly/4pn8lNh
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21 Nov 2025
Late ad payments choke publisher growth. BOMESI AdGrid Breakr’s SASA platform cuts cycles from 60–120 days to ~48 hours, helping diverse-owned pubs pay talent faster and scale sustainably. Real infrastructure change the industry actually needs. utm.guru/ujnyH
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21 Nov 2025
AI in ad tech: total revolution or hype train to nowhere? 🚂🤖 The Yield Doctor says it’s both—incremental upgrades and some wild surprises. Just remember: when the bots glitch, they’re not the ones explaining it to the client—you are! 😏 #AdTech #AI bit.ly/3JQOyXE
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21 Nov 2025
Is ad growth outpacing your ops team? 😬
Mark Donohue (Placements.io) breaks down the 10 signs — laggy reporting, swivel-chair chaos, spreadsheet overload… you know the vibes.
Catch it early, fix it fast.
Full list: bit.ly/4rbOjHo
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20 Nov 2025
Primis CRO Toar Mekaiten on the real AI shift for publishers:
• Less traffic, same # of sites
• Live/experiential still win
• Early AI partnerships > chatbots
Read more: bit.ly/48mNnbE
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20 Nov 2025
Hearst Aditude = a programmatic power duo.
@lynneluvah digs into how collaboration turned into cash flow — with sharp insights from Hearst’s Michael Irenski and Aditude’s John Shankman.
Read it: bit.ly/4a9i0T8
#AdMonsters #AdOps #Programmatic #PublisherTech
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19 Nov 2025
2025 reshaped ad tech.
Join us Dec 3 as Chris Kane (Jounce Media) breaks down the biggest shifts — AI’s impact, DOJ vs. Google, TIDs & more.
Moderated by Andrew Byrd (AdMonsters). bit.ly/4o4P02w
#AdTech #Programmatic #AI #DigitalAdvertising #AdMonsters
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