Ad Standards is the Canadian ad industry self-regulatory body. Complaints must be submitted in writing, or online at adstandards.ca/complaints FR: @NormesCanPub

Joined August 2015
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Ad Standards has published its 2025 Consumer Complaints Report. Find out what types of advertising content the public took issue with, and more. Read the report: tinyurl.com/y44xj7r3
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Ad Standards retweeted
Back by popular demand! Register now for our FREE webinar for businesses on competition law and Made in Canada claims ๐Ÿ‘‡ English session โ€“ June 4, 12:30 AM to 1:30 PM EDT: competition-bureau.canada.caโ€ฆ French session โ€“ June 4, 11 AM to 12 PM EDT: bureau-concurrence.canada.caโ€ฆ
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This National Volunteer Week, weโ€™re thanking the volunteers who support Ad Standards. Their time and expertise help ensure advertising is truthful, fair, and accurate. Weโ€™re grateful for all they do! #advertising #selfregulation #nationalvolunteerweek
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This Earth Month, Ad Standards released new guidance to help advertisers in Canada make clear, accurate environmental claimsโ€”supporting transparency for the public. Read the Advisory and all 10 tips at: tinyurl.com/mr3x8enk #advertising #selfregulation
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Ad Standards retweeted
Have you ever bought something because of glowing reviews, only to find out that the reviews were misleading and what you received wasnโ€™t as expected? ๐Ÿ˜๐Ÿ˜ฐ๐Ÿ˜ญ Too many perfect reviews with little detail = red flag ๐Ÿšฉ Remember to verify the seller to be safe. #FPM2026 1/2
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Last chance to apply! The ๐€๐ ๐’๐ญ๐š๐ง๐๐š๐ซ๐๐ฌ ๐’๐œ๐ก๐จ๐ฅ๐š๐ซ๐ฌ๐ก๐ข๐ฉ awards $2,500 to students studying advertising or marketing at a Canadian college or university. Deadline: March 12 Apply now: tinyurl.com/4w4xtvef #StudentSuccess #Scholarship
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๐ŸŽ“ Attention #marketing and #advertising students: The Ad Standards Scholarship submission deadline is coming up fast! Seize the opportunity to win $2,500 to support your career goals. Apply by March 12! More details: tinyurl.com/4w4xtvef #StudentSuccess #Scholarship
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Win $2,500 to support your studies! Apply for the ๐€๐ ๐’๐ญ๐š๐ง๐๐š๐ซ๐๐ฌ ๐’๐œ๐ก๐จ๐ฅ๐š๐ซ๐ฌ๐ก๐ข๐ฉ by March 12. ๐ŸŽ“If youโ€™re studying advertising or marketing at a Canadian college or university, youโ€™re eligible! More details: tinyurl.com/4w4xtvef #StudentSuccess #Scholarship
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Ad Standards is now accepting complaints under the new Canadian Gaming Associationโ€™s Code for Responsible Gaming Advertising, helping ensure gaming ads are socially responsible. Learn more: tinyurl.com/b6spyu4s #CanadianAdvertising #SelfRegulation
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Your career boost starts here, #marketing or #advertising students in Canada! ๐ŸŽ“ Apply for the Ad Standards Scholarship and win $2,500 to support your professional goals! Deadline: Mar 12, 2026 More details: tinyurl.com/4w4xtvef #Scholarship #StudentSuccess #ApplyNow
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AI is changing influencer marketing. When content is AI-generated or AI-edited, disclosure matters โ€” look for #MadeWithAI or #AIcreated. Learn more in our updated Influencer Marketing Disclosure Guidelines: tinyurl.com/yshhtf79 @MediaSmarts #DigitalCitizenDay
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Wondering how to help children and teens identify when social media content is really an ad? Share this quick video guide on how to spot influencer marketing. tinyurl.com/8ct2xs65 @MediaSmarts #MediaLitWk #InfluencerMarketing
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When and how should an influencer disclose their connection with a brand? Use our updated Guidelines as a best practices tool. Download now: tinyurl.com/yshhtf79 #influencermarketing
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Our new report reviews gambling ad complaints submitted by the public between Aprโ€ฏ2022 and Aprโ€ฏ2025. It examines complaints by year, province and media type, as well as top concerns. Read more: tinyurl.com/5fyuxanm #advertising #gambling #selfregulation
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Congratulations to the two recipients of the 2024-25 Ad Standards Scholarship, Helenna Swift and Zachary Roy! Read about these accomplished students on our website: tinyurl.com/ycy5c6v6 #adstandards #scholarship #advertising #marketing
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Seen this icon in online ads? It means a company is giving you control over interest-based ads. AdChoices participants commit to transparent advertisingโ€”and Ad Standards monitors compliance. Read our report: tinyurl.com/mwp9nhrz @DAACanada #adchoices #advertising
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Ad Standards retweeted
The โ€œcelebrityโ€ in that ad might not be who they say they are. ๐Ÿ‘€ AI is evolving, and scams are getting harder to spot. ๐Ÿค– Watch our videos on YouTube for more info on fighting fraud: youtube.com/@competitionbureโ€ฆ #FPM2025
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Ad Standards does not accept complaints about political or election ads. Find out what this means for you. Check out our latest advisory: tinyurl.com/5xzpext5 #Advertising #SelfRegulation #PoliticalAdvertising #ElectionAdvertising
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2/2 Drip pricing is prohibited under the Competition Act and the ๐˜Š๐˜ข๐˜ฏ๐˜ข๐˜ฅ๐˜ช๐˜ข๐˜ฏ ๐˜Š๐˜ฐ๐˜ฅ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ˆ๐˜ฅ๐˜ท๐˜ฆ๐˜ณ๐˜ต๐˜ช๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜š๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ข๐˜ณ๐˜ฅ๐˜ด. See Interpretation Guideline #7 for more info about deceptive price claims. tinyurl.com/mreh25sc #FPM2023 #advertising
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1/2 This ๐…๐ซ๐š๐ฎ๐ ๐๐ซ๐ž๐ฏ๐ž๐ง๐ญ๐ข๐จ๐ง ๐Œ๐จ๐ง๐ญ๐ก, learn more about deceptive price claims. When fees and surcharges are added to an advertised price so that one canโ€™t purchase the good or service at that lower price, this could be โ€˜drip pricingโ€™.
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