People don’t move when they’re confused. They move when they see contrast.
Let me explain this to you...
If your team doesn’t understand why change matters, they won’t act.
You have to show them the difference between where you are and where you could be.
For example, if sales are flat, don’t just say “we need to improve!”
Say, “If we keep selling at this pace, we’ll miss our yearly target by 20%. But if we each add one new client a month, we’ll hit it and open the door for bonuses.”
Show what happens if nothing changes, and what’s possible if you hit the goal.