want to know how we developed a behaviour change intervention using information about greenhouse gas emissions to reduce liquid antibiotic prescribing? see our paper - tinyurl.com/lessliquids @RSAPjournal @GNCHEducators @ejlim8 @NewcastleHosps @UniofNewcastle @LJMU @DrAliceMcC

"To use the Foreign Office for vanity projects in this way is unforgivable." Dame Emily Thornberry criticises No 10, after Sir Olly Robbins claims Downing St wanted to find a diplomatic role for former head of communications Lord Doyle.

We recently published our adult 💊 swallowing paper (sciencedirect.com/science/ar…). Our patient support leaflet has been adopted by Healthify 🇳🇿's health information & patient resources website healthify.nz/medicines-a-z/m… @LJMU_Health @LjmuPharmacy @ejlim8 @YincentTse @AdamPRathbone

If you have kids, this will hit hard. You’ve been warned 😭

Christmas isn’t cancelled. You’re welcome. Love this @churchofengland!

There are largely two types of academics: A and B. Their worlds are so different, so insular they don't even know the other type exists. Type A: > Comes from a middle, upper-middle class family > Well-educated parents (with advanced degrees including PhDs) > Parents map out their kid's career trajectory > Parents teach academia's hidden curriculum: applications, admission essays, extracurriculars, and so on. > Send the kid to a "good" school (private or private tutoring) > Kid gets good grades > Goes to Ivy League or Oxbridge or a similar top school for undergrad > Decides to do a PhD > Gets into another top program in a top school because of top undergrad school, duh > Gets a well-connected supervisor during PhD > Gets a tenure-track job offer from another top university in the final year of PhD even before graduation because of the supervisor, duh > Fully understands the tenure clock > Publishes papers, monographs on time > Gets tenure > Thinks PhD is easy, tenure is easy, academia is easy > Marries a colleague in the same university > Has kids > The cycle repeats Type B: > Comes from a dysfunctional, working-class family > Parents who barely graduate high school > Parents with no idea what kind of education their kids need > Goes to a no-name shit school with underqualified teachers > Then goes to a community college or some such institution if lucky, joins the military if unlucky (KIA.exe) > Reads a lot, become autodidact, becomes a half-decent writer > Someone suggests, do a PhD, become a professor > Likes the idea of academic life, starts applying to PhD programs > Gets rejected from top programs because don't have good recommendation letters or connections > Goes to a third tier PhD program in a university located in the middle of nowhere > PhD stipend is not enough, has to work part-time to make ends meet > Lives in a shitty apartment, sometimes eats at the soup kitchen > Still works hard and publishes a bunch of papers > Thinks I'll write my way out of poverty > Sees a bunch of Type A PhDs in conferences, tries to "network" with them, Type A folks recognize Type B PhDs and stay away from them. > Defends PhD where the committee says this is excellent work and imminently publishable > Applies to tenure-track jobs left, right, and center. Gets rejected from everywhere > Idea of being unemployed with a PhD causes desperation > Gets a temporary teaching job, gets paid per course basis with no health benefits > Spends a few years as adjunct with semester to semester renewal of job contract > Barely survives, has to take up part-time jobs > Get a one-year postdoc, decides to turn PhD dissertation into a monograph in the hopes it will get tenure-track job > Postdoc ends, back to temporary adjunct jobs > Monograph stays incompelete, no time to work on it > Tries moving out of academia, is considered over-qualified > Reads social media posts by Type A academics saying PhD is easy, academia is easy > Thinks, what could I have done better?

Such a privilege to be part of this team tackling a central aspect of behaviour which contributes to non-adherence and medication waste in children and adults @ejlim8 @UniofNewcastle @NewcastleHosps @LjmuPharmacy Alice McCloskey and team

It’s an honour to speak @EditorNPPG #NPPG2025 I’ve learnt more from pharmacists than they learnt from me! It was a chance to present all the brilliant work done in collaboration with Louise Bracken @AlderHey Alice McClosky @LJMU @AdamPRathbone @UniofNewcastle @GreatNorthCH

Teaching pill swallowing in Norway! #kidzmedgoesglobal incredible national QI project by medicines for children Network, Norway #sharingexcellence @GreatNorthCH @EngageNCL @hjertefond

Pill aversion is an underexplored issue. The positive impact of an adapted leaflet in adults reflects the success of KidzMed for children. Further work is needed to confirm the association of age and gender with pill aversion. sciencedirect.com/science/ar…

Congratulations to Dr Adam Pattison Rathbone awarded the RPS Barnett Award, recognising his exceptional commitment to mentorship and professional development in pharmacy. Find out more: rpharms.com/about-us/news/de… #RPSConf25

SHINE Award Winners!!! (sustainable healthcare in Newcastle) you fabulous team! Our behaviour change intervention reduced liquid amoxicillin by 23% , reducing costs by 50%& CO2 emissions by 15% #kidzmed Swallowing pills is better for the planet! 🏆 #paedspharmacy

💤 The AWAKE Study is live on 1/10/25 UK public health study led by: Adrian Zacher, Dr Phyllis Murphie, Dr Adam Rathbone, Dr Wolfgang Jacquet, Dr Alexander Sweetman, Dr Adam Benjafield, Dr Daniel Perez Chada. 🔗 awakecheck.co.uk #SleepApnoea #Insomnia #COMISA #AWAKEStudy

Congratulations to Dr Adam Pattison Rathbone on receiving the RPS Barnett Award for 2025, recognising his outstanding dedication to mentorship and professional development in pharmacy. Read more about Adam's achievements: bit.ly/3JLjmst @AdamPRathbone

The celebration isn’t over yet 😋🤭

#AngliaRuskinUniversity is looking for a Professor or Associate Professor to lead on the development of a Pharmacy programme within its School of Medicine 📖 🏫 🎓 #pharmacyjobs #pharmacyprofessor #pharmacyeducation jobs.pharmaceutical-journal.…

Many congratulations to @ph_Amna who becomes Dr Taqi today after defending her thesis exploring asthma services in Kuwait. Thanks to thorough examiners Prof Bandana Saini @Sydney_Uni and Dr Jess Baggaley @UniofNewcastle

Missed it? Four NHS trusts are planning to introduce an AI-powered dictation tool which automatically transcribes clinicians’ notes during consultations and generates summaries. eu1.hubs.ly/H0lXRjV0

Why do so many leaders & professionals keep working at a punishing pace, even when it damages their health, well-being & relationships? And why do organisational initiatives aiming to curb extreme work hours, e.g., "no email after hours" policies, wellness initiatives - often fail? New research suggests this isn’t about personal “workaholism” or “driven” personalities. Rather it is about people fitting with the relentless tempo of their organisations. This is underpinned by a sense of what you need to do to make career progress & cultural expectations of 24/7 availability. It creates a pace that feels impossible to clock out of, even after hours. Researchers call this an “entrainment cycle”. People come to feel that this pace is normal - even necessary. In the study, people often described the fast-paced tempo of work not as something they were forced into, but as something they craved or became “bored” without. How organisations can break the cycle: 1) Address the tempo, not just the hours. Change how work is done, e.g., rethink project pacing, reduce artificial urgency, redesign calendars to allow for focus & reflection. 2) Be alert for warning signs - stress, disengagement, burnout early & respond before issues escalate. 3) Help people feel they have the cultural permission to pause. It's not enough to change schedules – expectations need to change. Taking breaks, disconnecting on non-work days & ignoring the inbox when on holidays should become organisational norms. hbr.org/2025/07/new-research…. By Ioana Lupu & Shanming Liu in @HarvardBiz. Cartoon by @_workchronicles.

In our latest interview, #JessicaMor highlights her award-winning research into the need for updated regulation of social media drug marketing #ukpharmacy pharmaceutical-journal.com/a…