Just over 20 years after Facebook first took the internet by storm, social media use is almost universal. As our infographic, based on Statista Market Insights data, shows, over 5 billion people worldwide were estimated to use social media in the world in 2024, a global penetration rate of almost 71 percent. According to Statista estimates, the global penetration rate of social media should reach 82.6 percent by 2029.