We help PR and communications professionals streamline their media relations with our all-in-one monitoring, outreach, and reporting platform.
Joined March 2009
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Here we look at how to write press releases journalists actually use. Get practical tips on press release format, timing, and distribution to improve media coverage in this post. (Jeremy Moser) hubs.ly/Q04lbTMb0 #PR #PressReleases #PRcontent #PRtips
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When an organization faces a sudden crisis, the first 24 hours often determine perception. Understanding how to navigate media outreach is essential for any comms team to protect credibility. (Desmond Thomas) hubs.ly/Q04l9SFD0 #PR #CrisisPR #MediaRelations #PRtips
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In the comms industry, income gaps between clients are not just a possibility; they are a mathematical certainty. Surviving these dry spells requires a proactive financial defense strategy long before your current contract ends. (Jay Jangid) hubs.ly/Q04kHHb_0 #PR #PRclients
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The global marketplace punishes tone-deafness fast. Here we look at how to create and publish PR stories that resonate with people of different cultural backgrounds. (Maya Kirianova) hubs.ly/Q04kF6Hf0 #PR #GlobalPR #CulturalPR #PRtips
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The PR industry has tried to kill AVEs for 20 years. It survived because nothing came in to replace it. Something just did. The replacement metric is Citation Share. Here’s what all PR pros need to know. (Ronn Torossian, 5WPR) hubs.ly/Q04kr8q70 #PR #AIcitation #AIpoweredPR
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A new industry report finds that that a record 94% of local TV news producers are open to being pitched for stories by PR people representing brands and non-profits. See the full results here. (D S Simon research) hubs.ly/Q04kfVvq0 #PR #TVNewsPR #PRpitching #PRtipsa
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Wikipedia accounts for http://47.9 percent of ChatGPT's top-cited sources for factual queries. For most factual questions about a brand, Wikipedia presence is the factor in AI visibility. Critical insights here. (Ronn Torossian, 5WPR) hubs.ly/Q04kfS0d0 #PR #AIcitations
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In 2026, global mobility is no longer limited to multinational corporations with offices around the world. Startups and small agencies are dealing with international employment contracts as they build more distributed teams. Insights here. (Debora Jerliu) hubs.ly/Q04k4Hcl0
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Algorithm-driven visibility can amplify crises far beyond the original audience—people frequently respond not only to the initial incident but also to how a brand reacts under pressure. Here’s how to maintain trust. (Kamran Khan) hubs.ly/Q04k3Wl_0 #PR #CrisisPR #BrandTrust
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Here we look at why bigger ad budgets often lead to wasted spend, weak targeting, and lower ROI. Learn how smarter strategy beats higher spending in digital advertising. (Jay Jangid) hubs.ly/Q04jRmNr0 #PR #AdSpend #marketing
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This post looks at some of the reasons why expertise is the only sustainable content strategy. It’ll give you several tips for how to do this type of marketing right, along with some examples to inspire your efforts. (Natasha Lane) hubs.ly/Q04jRhSw0 #PR #PRcontent #PRtips
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Agile comms teams are rebuilding their measurement playbooks around backlinks. Not just any backlinks—the links that actually move organic rankings and signal to Google that your brand belongs in expert territory. (Neha Arora) hubs.ly/Q04jHHMP0 #PR #PRbacklinks #DigitalPR
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To survive the daily deluge of emails, journalists use AI to filter, categorize, and summarize their chaotic inboxes before they even look at a single subject line. Welcome to the "Bot-to-Bot Funnel." (Lucy Jane) hubs.ly/Q04jHZzn0 #PR #AIpoweredPR #PRpitching #PRtips
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Explore these financial services PR strategies to manage reputation, reduce risk, and respond to crises in 2026 and beyond. (Jeremy Moser) hubs.ly/Q04jtdjr0 #PR #FinancePR #RiskManagement #PRtips
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Today’s PR crisis is a wrong, defamatory, or hallucinated answer about your CEO that appears inside an AI engine, repeated by every model that crawls the same sources. Critical insights here. (Ronn Torossian, 5WPR) hubs.ly/Q04jxprm0 #PR #AIpoweredPR #CrisisPR #PRtips
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Tech buyers have always returned to the publications that have earned their trust. Google’s new preferred source feature now makes that habit part of how search works. Key insights here. (Richard Stone, Stone Junction) hubs.ly/Q04j6LSj0 #PR #TechPR #PRTradeMedia #PRtips
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In the last six months, here is what I have watched happen in real boardrooms: a CEO asks the CMO to report on AI Visibility. The CMO confuses it with AI search ad spend. Critical insights here. (Ronn Torossian, 5WPR) hubs.ly/Q04j6Gkw0 #PR #AEO #AIvisibility #PRtips
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Word-of-mouth has always influenced what people buy. What's different now is brands have the tools to make recommendations structured & repeatable. That's where referral marketing comes in. Terrific PR insights here. (Olivia Poarch) hubs.ly/Q04j61rG0 #PR #ReferralMarketing
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Most brands are spending the majority of their content investment on owned media. The work is the lowest-leverage citation asset they own. Check out these earned media insights. (Ronn Torossian, 5WPR) hubs.ly/Q04j6Psk0 #PR #EarnedMedia #AIpoweredPR #PRtips
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Two years ago, Instagram followers were everything. They signaled reach, trust, and value. The platform's recommendation engine has been rebuilt around one priority: content performance over account size. (Emily Ahearn) hubs.ly/Q04j05QY0 #PR #SocialMediaPR #PRtips
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