Why the retailer is returning to TV after going digital-only last year.
The brand is stepping in to relieve men of the perils of washing both their face and junk with the same soap.
The awards show recognized powerful Canadian advertising, with the Tourette Syndrome Foundation and Saatchi & Saatchi claiming the Grand Prix.
Keep 'em coming. Strategy releases the shortlists for the AToMiC Idea and ROI categories.