🔥 Mainboard Retail Sales Week 32 '25 (mf)
Over 9 in 10 new builds are AMD
ℹ️ Units
AMD: 2475 units sold, 90.66%, ASP: 176
Intel: 255, 9.34%, ASP: 191
ℹ️ Revenue
AMD: 434617, 89.93%
Intel: 48684, 10.07%
ℹ️ By socket
[AM5] => 2005 units
[AM4] => 470
[1700] => 185
[1851] => 70
ℹ️ Bestseller
MSI Gaming Plus WIFI AMD B650: 230 Units
Overall Growth and Classification:
Sales increased 44% week-over-week, with all models now fully classified for platform, socket, and memory type (no unknowns) by leveraging socket-memory correlations (e.g., AM5 = DDR5, AM4 = DDR4) and verified specs for ambiguous cases like the ASUS TUF Gaming B660M-Plus WiFi (DDR5) and MSI Tomahawk WiFi Z790 (DDR5).
AMD Dominance Strengthens:
AMD captures 90.7% of sales (up from 89.7% last week), driven by AM5/DDR5 models. Intel holds 9.3%, primarily older LGA1700 boards.
Brand Performance:
MSI (43.4%) and ASRock (30.6%) continue to lead, gaining share, while Gigabyte and ASUS remain competitive in absolute terms.
Memory Shift:
DDR5 now dominates at 80.4% (up from ~74% after reclassification), reflecting the AM5 transition; DDR4 persists at 19.6% for legacy AM4 builds.
Feature Preferences:
WiFi models rose to 72.2% (from 58.7%), showing growing demand for connectivity. ATX form factors lead (76.4%), with mATX suitable for compact builds at 19.8%.
Segment and Chipset Trends:
Mid-range (61.0%) expanded, led by B650 (18.3%) and B850 (16.1%), indicating mainstream appeal. High-end X870E/X870 gaining, possibly from new AMD Ryzen 9000-series compatibility.
Top-Selling Models:
MSI Gaming Plus WiFi B650 (230 units), MSI Tomahawk WiFi B650 (160 units), and ASRock Pro RS WiFi B850 (100 units) highlight popular gaming-oriented AMD mid-range options.