Hi, Twitter. Time for me to introduce myself:
I'm Alex. Today, I'm a SaaS bootstrapper with a few exits.
To get here, I took a winding path through finance, tech, sales, leadership, and entrepreneurship.
I started my social media journey not on X but on LinkedIn, back in 2017, when I founded a B2B marketing agency, RevenueZen. (Almost a decade later, the agency is still thriving, but I'm just not the CEO anymore. It was acquired by Onfolio in 2023.) Before that, I was the Director of Growth for a financial services company with a SaaS layer, where I led a team of 20 AEs and SDRs. If you don't speak B2B acronyms: that just means I had a $400-500k ARR sales quota every month, across the team I ran :) It was a tiny startup and I enjoyed it.
I met many of you over that period of 2017 - 2022, when I was extremely social and active online. Around then, I then started a LinkedIn tool, Aware, which was widely-loved but sadly did not fit with LinkedIn's vision, so we scrapped it in Summer 2025 despite it having 1000 active paying users across our customer base.
That was a difficult time for me.
I didn't really take any meaningful time off. It was tough to go so quickly from "here is what we're building, heck yeah it's working, this is awesome" to "what am I doing, who am I now.... and who can I become?" all at once. I can't say I've fully answered that question.
For a long while, my self-value was more tied up in being the founder of a prominent B2B agency than I'd have liked it to be. That's not the case today, but I still draw a lot of meaning from my work, overall. This is all great fun, to me: it's stimulating to build cool things and solve interesting challenges. I hold out a lot of hope that the world will discover a balanced approach to AI that benefits us all.
These days, I spend 85% of my time building DemandBird, a social media management tool that just works and feels good and intuitive to use. It's AI-native and has all the content pipeline and analytics stuff and so on and so forth. Mainly, what I like about the product is that it's getting better every day. My cofounder, Mac, is a beautiful human who is also incredibly smart and savvy; working alongside him is a big reason why I tap-dance to work in the morning every day. He's a big reason why our product feels so nice to use.
My current goal is to build our SaaS holding company from $100k → $1M run rate, quickly but without sacrificing either the quality of my life or my ethics along the way.
Apart from building our SaaS company, I enjoy acquiring stakes in businesses run by founders I believe in; facilitating the Wildfront SaaS mastermind community (we're at two subgroups of 5-6 founders, once a month each); and writing a newsletter about the journey (find it on the Wildfront[.]co site if you want to follow along).
I welcome DMs and new connections! If this resonated with you - if you're also building SaaS or building any kind of business and using social to get the word out - it'd be great to chat.
-
Pictured, right to left: Me, two of my other good friends, Ken and his wife Kim, and my wife Chelsea, having a blast at the Portland PSU Farmer's Market on a beautiful Saturday morning.