Founder of The Remarkable Growth Agency. Formerly head of growth @tubebuddy @bloomberg. Follow me to get better at growth, marketing and leadership

Joined November 2008
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Marketing tip: Don't confuse what you want/like with what your audience likes/want There's A/B Testing for all of that.
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Welp, was Opus so bad after all? Were we all about to get trained on using API plus subscription payments? Here wishing ChatGPT 5.6 falls somewhere between 5.5 and Fable that’s all I need to be happy
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I like the fact that @bcherny was like I just loop, didn’t explain the turn and now we all have to act like we immediately know what he meant
What does this loop like in practice? Like Claude -p in a for loop? /goal?
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Wow Opus 4.7 is unusable today. Hate to jump on the codex bandwagon. I feel each has their own use cases specially with 4.7 having great vision....but when it doesn't work...it doesn't work.
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Every few months I have to go back to my old AI workflows and update them with new capabilities. Just in January it was difficult to stitch the personal assistant with access to all my tools. Now is common place and much more intelligent. Things will look radically different
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The AI boom has a weird side effect: Building is becoming free. Attention isn't. AI drops the cost of building to zero. But attention is fixed. More products, same eyeballs. Distribution gets exponentially harder. The bottleneck used to be "can we build it?" Now it's "can anyone hear us?" When everything sounds the same, clarity wins. The companies that survive won't have the best product. They'll be the ones people remember when it's time to buy.
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Opus 4.7 on the desktop is awfully slow. unusable.
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Alex Montas retweeted
Be Anthropic > Give people Opus 4.6 > People love it. > For 2 months you degrade Opus 4.6 > You give back normal Opus 4.6 and call it Opus 4.7. > People love it. That's the business model.
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Can't access Opus 4.7 on CLI but I can on desktop! Please fix @AnthropicAI
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Opus 4.7 is here!
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Current Coding Flow: 1. Claude Code Builds 90% of the way. Eventually something breaks. 2. Codex takes it from there and builds the last 10%
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Honestly, this is not a bad usage. And if the work is simple Claude can handle
Fired my accountant. Claude Code is doing my taxes this year.
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Alex Montas retweeted
I recently spoke to a marketer who ran a $40M brand with just two designers and ONE AI process: He gave me and my team a masterclass on using AI to scale marketing and creative. Most brands use one tool with a bad prompt and hope it will solve all their problems. He chains 7 different tools together for: ideation, image creation, video editing, and iterating based on performance. ALL using AI and two offshore designers. I paid him 6-figures to build these systems for my companies. Now, I’m giving them away for free. Repost Reply “GA” to get the guide in your DMs.
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Claude Opus 4.6 is out! (Seems more agentic in the chat)
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Anthropic just took a shot at ChatGPT in their Super Bowl ad. The message? "We don't show you ads." It's a classic positioning play. Define yourself by what you won't do.
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I don’t know how can we be so close to AGI and yet Gemini 3.0 fails at half of my asks. Maybe is all in using the API vs the chat interface All in all it feels like 10 steps forwards and 5 steps back
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I just spent 10 hours building an AI briefing assistant that nobody asked for. It connects my calendars, emails, Slack, iMessages, and to-dos into morning previews and end-of-day summaries, then dumps everything into Apple Notes and pings me when it's ready.
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Now I'm rethinking the interface. Right now it leans too heavily on manual Apple Notes input. In the next few weeks, I'll likely build a proper UI to replace that bottleneck and see if this thing actually scales beyond my specific workflow.
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If you're technical and want to build something similar, let's compare notes. Happy to share the architecture, the dead ends I hit, and what I'd do differently next time.
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