I like this way of thinking:
Donāt build something just because youāre passionate about it while users donāt actually need it.
And donāt blindly build random apps either.
Find the distribution angle first.
My workflow:
> Find viral content in a specific niche
> Study the hooks, formats, pain points, and comments
> Identify what users are already interested in
> Check whether the niche can monetize through subscriptions or one-time purchases
> Test different content angles before building
> Build the simplest app that solves the problem
> Create content using the formats that already proved they can go viral
> Track views, installs, conversion, retention, and revenue
> Improve the product based on real user behavior
> Scale the best-performing channels with more organic content or paid ads
Distribution first. Product second.
Build the product around a proven path to users.
It reduces risk and significantly increases your chances of success.
if i had to start from ZERO, hereās how iād get to $10k mrr with a mobile app š
1. choosing the app niche
looksmaxxing, fitness, wealth - anything that appeals to core human desires is a MUST
2. designing the app for ads
a viral screenshot-able feature like cal aiās āai calorie loggingā - this will allow me to make ads really easily without making the user feel sold to (as i can just show the screenshot of the feature briefly)
3. getting ad-ready
SUPER IMPORTANT: add an MMP to my app, for conversion tracking later when i run ads - either appsflyer, singularā¦
4. making the ads
study competitors on instagram / tiktok - see what hooks their using and translate their formats to my own app - iāll make 12-30 variants of 1-2 formats ive found
5. running the ads
i prefer tiktok ads for mobile apps but meta does fine too - one campaign, one ad set, all my ads in the ad set - $50 a day budget to find a winner; then scale up spend once iāve got a profitable ad
thatās literally it. i wish id known this earlier because i spent thousands of $ on ugc and influencers that didnt work for me
the most important part: DESIGN YOUR APP FOR ADS FROM THE START