Global Performance Marketing Agency
Joined August 2016
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Your SEO is up. ROAS is strong. Content calendar is full.
And you're only growing at 3%.
The problem isn't your channels.n It's the system connecting them.
#PerformanceMarketing #Marketing #Digital #ExtremePartnership
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When AI builds an answer about your brand, it reaches into two completely different pools.
One is what it already knows, frozen months ago.
One is what it can fetch right now.
Most marketers are optimising for one and ignoring the other.
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Quick CMO test:
Appeared consistently in trusted sources for 18-24 months? → probably in training data.
Story changed in the last 6 weeks? → need live retrieval to carry the new version. Memory is still on the old one.
Both can be true at once.
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Two pools means two work plans, running in parallel.
Long-game: feed training data. Multi-year consistent signal across trusted sources.
Short-game: win live retrieval. Crawlable, structured, current.
Skip either one and you're running a half-strategy.
algorithm.agency/blog/where-…
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Algorithm Agency retweeted
What a CMO should do in the next 90 days:
1. Define your one-line entity
2. Audit your external footprint for contradictions
3. Fix structured data
4. Win third-party signals
5. Measure entity visibility, not page rankings
Full guide:
algorithm.agency/blog/how-ai…
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The SA angle: South Africa's lower web signal density is actually a window.
Every new credible mention disproportionately shapes how the model sees your brand here.
83.4% of SA AI citations come from sources that only one engine trusts.
The first movers are already compounding.
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What a CMO should do in the next 90 days:
1. Define your one-line entity
2. Audit your external footprint for contradictions
3. Fix structured data
4. Win third-party signals
5. Measure entity visibility, not page rankings
Full guide:
algorithm.agency/blog/how-ai…
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The question has changed.
Old: "Is my page indexed?"
New: "Does the model know who we are and what we stand for?"
Google ranked pages.
AI cites entities.
A page at position 1 in Google can still be invisible in ChatGPT, Perplexity and Claude for the same query.
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Three things follow from treating entities as the unit of work:
01. Mentions > rankings. Citations reward your entity, not your page.
02. Consistency > volume. 10 sources saying the same thing beat 50 contradicting each other.
03. Third-party sources do most of the work.
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The CMO test:
If a journalist asked 5 independent people in your category to describe your brand in one sentence, would they say the same thing?
The closer those answers are, the stronger your entity.
AI runs that same comparison at scale across millions of sources.
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AI doesn't index your brand. It builds a profile of it.
From every mention, every co-occurrence, across millions of sources.
If that profile is fuzzy or absent, you don't get cited.
The entity model that decides GEO visibility
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We ran 2,737 SA prompts through ChatGPT, Perplexity & Claude. 46,315 domain-citations later: 83.4% of cited domains appeared on only ONE platform. There is no AI search. There is ChatGPT, Perplexity & Claude. They cite completely different SA sources. algorithm.agency/blog/we-mea…
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Your brand ranks on Google.Does it exist in ChatGPT, Claude or Perplexity?
Different question. Different answer.
Becoming more important by the month.
Watch this space. 👀
#PerformanceMarketing #GEOandAI
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5 years. Top 3%. 1 Goal: Growth. 📈
Algorithm has officially secured the @GoogleAds Premier Partner badge for the 5th consecutive year! Huge thanks to our team and clients for making this streak possible.
Let’s keep scaling. 🚀 #GooglePartner #PerformanceMarketing #Winning
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14 Nov 2025
We’re celebrating a Bronze win at the 2025 Assegai Awards! 🥉✨
Our “BUCO Winter & DIY Audience Omni-Channel Campaign” with Mobiclicks turned moments into measurable footfall and into an award!
#AssegaiAwards #TeamAlgorithm #BUCO
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24 Oct 2025
Inside our CMO AI event! 💡 We discussed how to beat data chaos & lead with the Human Edge.
Clean data is the key to AI performance. Get your free AI Readiness Review: algorithm-performance.com/co…
#CMO #AIinMarketing #Algorithm
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