Head of Global Influencer Marketing @Roblox. Former Head of Influencer @ Riot Games, VALORANT, and Call of Duty at Activision. LA Native. Opinions are my own.

Joined January 2008
1,567 Photos and videos
So proud 👑
New game. Same DNA. Full project commitment and support.
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the joy this brings me cannot be overstated
FaZe played against a top-1 team in ROBLOX CS and LOST 6-16 and 3-16 respectively 😭
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Huge thanks to the community for making my 4th RDC one to remember. Special thanks to @SabrinaBrite and @russotalks and all the competitors for participating our first RDC tournament, all the creators I met, and especially my team for killing it for months to get there. And a tremendous honor to present @WaffleTradesYT the RIA for top Roblox content creator of the year 🥹
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Celebrating 1 Trillion views of @Roblox content on @YouTube with some of the best creators. Loved meeting so many of you last night, here’s to trillions more 🥂
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Thank you to Roblox and our community for making the last 3 years extraordinary 🥰
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its back!!!
18 Jul 2025
A comeback so good it hurts. rblx.co/OOF
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wedding fun with @DavidVonderhaar
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Unreal. I’m no game designer but seems to me that if you stay principled and focused on core game loops and finding the fun, the players will follow. 21M at once can’t be wrong. To quote @jandelRblx - “this is a defining moment for UGC and indie gaming. There's a growing gap between what AAA studios are delivering and what players are actually looking for.”
21 Jun 2025
Grow a Garden has broken the record of most concurrent players again, with a peak of 21,334,520 players. This breaks Grow a Garden's previous all-time peak of 16,411,769 concurrent players.
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I've never been more excited/nervous/nauseous about a work livestream project. Yay for Roblox competitive moments!
4 Apr 2025
Separated by teams. United by thirst. Who do you think will win Game 2? rblx.co/the-hunt-mega-final
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and you valorant friends thought you'd get rid of me 😉 kidding of course, super excited to have Mimi bring the competitive goodness to The Hunt: Mega Final!
31 Mar 2025
Hi! I'm super excited to be one of the hosts for @ROBLOX's The Hunt: Mega Final this Friday! a HUGE $1,000,000 prize is on the line for 10 contestants competing in multiple of ROBLOX's best games! live on their YT, TikTok or Twitch, 4/4 at 10am PDT rblx.co/the-hunt-mega-final #Ad
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Such a fun couple days watching all The Hunt content! The whole team is watching and cheering you on. 🧩
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Me watching our creator community explaining Dave’s Dr Evil/Austin Powers meme tweet to their followers
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👀
$1,000,000 USD.   One Winner.   "Mega" = 1M. Good luck to all! :-)
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happy holidays from me @DavidVonderhaar
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I haven't been tweeting as much since I've been trying to keep my head down and get stuff done, but wanted to thank everyone for an incredible year for my experience @Roblox. The team will be offline during the holidays to recharge and get more stuff done in the new year, when we are committed to doing our absolute best to make it better and better. Much love and happiest of holidays to our community of creators and beyond 🫶
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Yes, we have started to roll out Video Star Program emails. I highly encourage you to read @8bitdylan's thread. I also want to emphasize that the team has been spending this entire year building new systems that will allow us to scale to accept more of you in the near future.
"Why wasn't I accepted into the Video Star Program?" Here's a thread of some tips that can help with future applications and some tidbits about this last application cycle. First is we had very limited open spots available for new Video Stars and had thousand of apps come in
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Our team is tiny! And we're building these systems so that we can spend more time nurturing relationships, and making sure those relationships are valuable so creators find Roblox to be a great place to focus their content. I wish we could accept everyone, truly.
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my LinkedIn inbox: “Hey Ali! I just saw that Chompstack estimates that Boofify will be spending north of $8 billion on influencer marketing in 2025. Let me know if I can pick your brain about scaling with FunDump and measuring impact with Goomarah!” Times 10000 every day in perpetuity until I die
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(Yes I rewatched the entirety of the Sopranos recently)
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