effortless • clean • hypoallergenic • cruelty-free 🌱 easy to use, easy to choose 💄

Joined January 2014
1,066 Photos and videos
25 Jul 2024
Summer Friday stash 😎🌴
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22 Jul 2024
Moisture on lock all summer with these three 🔒💧
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11 Jul 2024
Sweet summertime essentials for your sensitive skin & eyes 🌴
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Summer heat requires alllll the hydration, and Skin Perfecting Hydrating Tint delivers. Packed with hyaluronic acid, squalane, and a vitamin blend, this lightweight tint works to hydrate and replenish skin's moisture barrier over time 💦
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Our summer sidekick 💗 Color & Care Lip Gloss
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Send this to your bestie for your next @target run 💁‍♀️ This week through 7/6, snag any Almay product for 30% off at Target, in-store and online. Let us know what you're picking up in the comments! 💜
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Concealing 🤝 Healing⁣ ⁣⁣ ⁣Clear Complexion Concealer does it all. This acne-safe formula covers your blemishes and the 2% salicylic acid in the formula works to heal them as you wear it ✨
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30 Jun 2024
Soft-matte coverage that lasts all day *and* helps heal breakouts while you wear? No, it’s not too good to be true 🤭 It’s just Clear Complexion Foundation
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25 Jun 2024
It’s called ✨organized chaos✨
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23 Jun 2024
June marks the start of summer, but it's also Acne Awareness Month, and the two go hand in hand. Makeup sweat usually = clogged pores and sensitized skin. This summer routine is made for our acne-prone friends, thanks to Clear Complexion Foundation & Concealer 💚
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20 Jun 2024
Concealer spot treatment = our acne-prone skin's dream! Clear Complexion Concealer is formulated with 2% salicylic acid to deliver potent blemish-healing power while also providing all-day coverage.
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18 Jun 2024
Acne is one of the most common skin concerns and the source of a *lot* of makeup woes—we’re speaking from experience.⁣ ⁣⁣ ⁣That’s why we created Clear Complexion ✨ This duo is made with salicylic acid, prebiotics, & aloe vera to help heal breakouts while covering them 🫶
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14 Jun 2024
It’s a sensitive girl summer ☀️ These derm & ophthalmologist-tested staples are made for your sensitive skin & eyes so you can stay cool all summer long
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12 Jun 2024
Which shade of Color & Care Lip Gloss is your vibe rn? Pink Twilight (top) or Rose Glow (bottom)—drop your pick in the replies 🩷
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Friday drip 💦 The ultra-smooth, hydrating Color & Care Lip Gloss
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The smoothest, juiciest lip gloss formula, packed with hyaluronic acid to hydrate your lips as you wear it 💋 Which shade of Color & Care Lip Gloss is your go-to this season?
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Spring to summer routine sorted 💓 Bring on all the hydration and pops of color!
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27 May 2024
Summer sensitive-eye routine loading 😎☀️ Happy MDW, cuties!
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28 Apr 2024
All the moisture your makeup removal’s been missing 💧 Moisturizing Makeup Remover & Cleanser is packed with hyaluronic acid to leave your sensitive skin looking smooth & radiant and feeling clean & moisturized.
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24 Apr 2024
The category is 💧moisture💧 and our newest drops are here to deliver all the hydration your sensitive skin craves. Have you tried these three yet? Let us know in the replies 🩵
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