Innovative digital marketing agency for the ever-changing entertainment industry. Seen in: Billboard, New York Times, Okayplayer 📧 hmu@amethystcollab.com
Joined December 2018
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- Followers 2,484
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184 Photos and videos
Amethyst Collab retweeted
Apr 8
How to Create a Binge-Worthy Signature Series on Social🧵
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Amethyst Collab retweeted
Woke up to a lil feature in @Forbes
J. Cole Releases ‘The Fall Off’ With A Tight-Knit Fan-Centered Rollout (forbes.com)
Thank you for the write up on tonight event @AmethystCollab
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Amethyst Collab retweeted
Jan 20
my latest publishing on my music marketing column on Forbes is a breakdown of Bad Bunny's beautiful, joyful Super Bowl campaign!
check it out: forbes.com/sites/oliviashalh…
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3 Sep 2025
this weeks reviews are IN! here’s everything you need to know about the top rollouts of the week. as always, this is all broken down in detail on Substack💜
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Amethyst Collab retweeted
25 Aug 2025
puerto rico esta bien cabrón!!!!🇵🇷
gracias a benito por un concierto INOLVIDABLE!!!!❤️ el mejor de mi vidaaa
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Amethyst Collab retweeted
16 Apr 2025
spoke to @WifexOfxAgony class at The New School about PR and marketing!! with some amazing publicists🙌💜
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Amethyst Collab retweeted
11 Apr 2025
my client Jazzie Young is nominated for Best Music Video at the pasadena international film festival!!!!! weeeoooo!!!
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Amethyst Collab retweeted
21 Mar 2025
Selena Gomez and benny blanco just gave us a masterclass on building the perfect album rollout. let's break it down🧵
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Amethyst Collab retweeted
15 Mar 2025
just gave a guest lecture on music marketing at NYU!!! the Clive Davis Institute! i can’t believe this is my life type feeling!!!
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Amethyst Collab retweeted
7 Mar 2025
breaking down the best (and worst) music rollouts of the week!! 🧵
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Amethyst Collab retweeted
4 Mar 2025
it’s funny, no label wanted to hire me as an assistant or coordinator but now all three majors have my agency on retainer😂😭 stay the course!
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Amethyst Collab retweeted
24 Feb 2025
My Most Asked Social Media Questions - And The Answers I've Been Gatekeeping🧵
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Amethyst Collab retweeted
7 Feb 2025
this week's victims are Rema, GELO, and Tommy Richman
rollout roundup is here, but if you're too lazy to click on my substack, here's a summary:
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Amethyst Collab retweeted
17 Jan 2025
here's a quick checklist of things to do before the TikTok ban goes into effect:
🔘 Save everything
🔘 Screenshot/record your following list
🔘Create a highlight reel of your best moments to share
🔘 Make a plan to rebuild that audience
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Amethyst Collab retweeted
13 Jan 2025
Is Tik Tok Really Getting Banned? Here’s What To Do Right Now To Prepare🧵
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Amethyst Collab retweeted
10 Jan 2025
For my first Rollout Roundup of the year, I broke down the rollout of what I believe to be 2025's earliest album of the year contender: Bad Bunny's Debí Tirar Más Fotos
Not only is this album rich with symbolism and depth, but the rollout followed suit, with thoughtful creative direction and a rapid digital campaign to match.
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Amethyst Collab retweeted
8 Jan 2025
stop making these 3 music marketing mistakes!! a thread🧵
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Amethyst Collab retweeted
20 Dec 2024
The 5 Best Rollouts of the Year and Why (according to me) 🧵
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Amethyst Collab retweeted
9 Dec 2024
these are the 3 most common music rollout mistakes to avoid, a thread🧵
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25 Nov 2024
listen up:
25 Nov 2024
3 Music Marketing Moves To Make Before The Year Is Over 🧵
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