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Amy Fuller @AmyFuller

Rooted in ethics, engaged in brands, believer in books, yoga, and the serial comma. Creativity is the ultimate advantage. Chief Marketing Officer @Accenture

Joined November 2017
  • Tweets 599
  • Following 391
  • Followers 3,491
163 Photos and videos
Amy Fuller@AmyFuller
13 May 2021
Wishing happiness and joy to all who are celebrating. #eidmubarak2021
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Amy Fuller@AmyFuller
13 May 2021
Great to crystalize concepts for @BusinessInsider's exec focus group on human impact and business transformation: • In order for purpose to endure, it must embody who you are and what you do. • Nothing works without your people because they’re the brand. accntu.re/33CRs9t

People — not process — are the drivers of transformation, according to business leaders from...

Companies looking to drive transformation need to focus less on process and technology, and more on building a culture that empowers its people.

businessinsider.com
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Amy Fuller@AmyFuller
11 May 2021
Proud of @Accenture for our 15th consecutive year on @DiversityInc's Top 50 list, accelerating our commitment to equality and creating an environment where all of our 537,000 people can feel they belong. accntu.re/3vNCny2
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Amy Fuller@AmyFuller
10 May 2021
My two cents on these two quarters: Yes, finally! accntu.re/3vPz3Ck

Maya Angelou and Sally Ride Will Be Honored on Quarters (Published 2021)

The coins are part of a new U.S. Mint program that will feature as many as 20 American women.

nytimes.com
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Closing out this #pandemic week with support for colleagues throughout Africa, and in India, Brazil, and the Philippines—with added inspiration from @Accenture Legal team's “Mental Time Travel” postcards from the future. Travel/friends/family top everyone’s post-Covid wish list
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Today I announced that I am retiring from @Accenture and will be spending some time off the grid along the St. Lawrence River, reading books, making puff pastry, and fully appreciating this new phase. Thank you friends and colleagues! accntu.re/3h20bKg
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➤ Great to appear—and be stippled—by the @WSJ! Sharing thoughts on #marketing, comms, and Covid lessons learned, including the need to lead with empathy, build team roots, and cultivate active listening—one of the most underrated tools we have. accntu.re/3tdzkgZ
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➤ Bringing broadband to the heartland: Proud of @Accenture for supporting the American Connection Corps program and helping fund 50 @LeadForAmerica_ fellows working in their rural communities to bring broadband to millions who lack it. accntu.re/3ugNLCl
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Amy Fuller@AmyFuller
29 Apr 2021
New spot from @Accenture's @droga5 shows how common actions—being out past 9PM; traveling out of state—are illegal for people on probation/parole. “Give Life Back” raises awareness for @REFORM Alliance and its work with families, individuals, communities. accntu.re/3eCCvcO
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Amy Fuller@AmyFuller
26 Apr 2021
How many people does it take to change a purpose during a pandemic? Find out, as I chat with @DrewNeisser on his latest #RenegadeThinkersUnite podcast. accntu.re/3sWeqTc
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Amy Fuller@AmyFuller
22 Apr 2021
Proud to mark this #EarthDay with @Accenture, where we are committed to climate action and achieving net-zero emissions by 2025. accntu.re/3gxDRbg
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Amy Fuller@AmyFuller
20 Apr 2021
Delighted today to talk with fellow brand aficionados—@martyswant and @Jane_Landor—discussing #brand as the enduring competitive advantage. At #CollisionConf collisionconf.com
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Amy Fuller@AmyFuller
16 Apr 2021
➤ More tech for good: Many people who’ve been #incarcerated struggle for jobs and economic stability. Project Overcome—an @Accenture initiative with @GoodwillIntl —uses virtual reality to build confidence for real-world success. accntu.re/2OVbW9T

Goodwill, Accenture launch VR tool for job seekers with criminal backgrounds

The tool allows users to practice their interviewing skills, interact with HR professionals and hear from workers who have found employment after incarceration.

hrdive.com
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Amy Fuller@AmyFuller
13 Apr 2021
Ramadan Kareem! Health and happiness to all who celebrate. #Ramadan
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Amy Fuller@AmyFuller
12 Apr 2021
➤ A wonderful reflection of our people and our purpose: @Accenture is once again one of @FortuneMagazine's 100 Best Companies to Work For—our 13th consecutive year on the list. Huge thanks to all! accntu.re/3mEC2ds #BestWorkplaces #100BestCos
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➤ Music to my ears: @Accenture's Rothco @wearerothco used an algorithm to identify songs with challenging/repetitive “ch”, “k” and “s” sounds, and created fun “saylists” to help kids with speech therapy. In partnership with @warnermusic @AppleMusic accntu.re/2PLstgX
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Great to give the kickoff keynote at this week’s @GDS_Group #CMO Brand Insight Summit, with very thoughtful attendees discussing empathy pushback, rebalancing post-Covid with people and products, and why speaking up can no longer be just an option. accntu.re/3fHCV3J
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The right to vote must not be eroded.
This tweet is unavailable
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Amy Fuller@AmyFuller
30 Mar 2021
➤ Purpose, brand, and how the nature of change itself has changed. Great talking with @onstrategy1 podcast. accntu.re/3w9bq8W

Accenture's "Let there be change" campaign with CMO Amy Fuller — On Strategy Showcase

Droga5 produced the latest brand campaign for its parent company, Accenture. We learn about the brand's journey and its first ever purpose/promise statement.

onstrategyshowcase.com
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Amy Fuller@AmyFuller
25 Mar 2021
Jury duty I love: On the judging panel for @Accenture’s annual Client Co-Innovation Contest, wowed by inspiring innovations bringing 360° value to airports, telecoms and healthcare all over the world #MoreInnovationsNow @AccentureIndia @ZuraleMahesh @Ramnath_Venkat @RaghavanTIyer
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