Remember the 100 Days Marketing Room series? That was just the beginning. Yes, it was! Because I noticed we still need more... More clarity. More "real" guidance. More answers, not noise. So, from August 13th, 2025, I'm taking things to the next level: 365 Letters Every day, for an entire year. Straight from me to you, I won't be filtering anything. Not a thread. Not a Twitter space. Not another marketing course. These are letters... Stories, frameworks, templates, how-tos - stuff you can actually use. Whether you’re building in Web3, Web2, or taking your first step. Founders, designers ,developers, community folks, writers, strategists, operators. No matter your skillset... You’ll find gold in these letters. I’m calling it: Letters from the Unknown Every morning aside Sundays between 7: 30 AM and 8: 30 AM, you’ll get one. Some will shake things up. Some will set you free. A few might even change everything for you. We kick off Wednesday, next week. Now please do this for me: → Like, Retweet, and Comment " I am in " → And if you are not following, follow now, and turn on notifications. P.S. Email sign up link drops soon.

Always remember. gm.

After advising 250 products over the last 2 years, I’ve realized: • Clarity opens more doors than talent ever will • Consistency wins a lot of battles that intensity can’t • Most breakthroughs only look obvious after they’ve happened Funny how the same lessons apply to products, careers, relationships, and life itself. Which one resonates with you the most?

Top of the Morning people 🫶🏽 Yesterday, I pushed out Footballytix and it has been great so far. Two World Cup matches done already, and the Edge Score assessments have held up well. Mexico (7.5) beat South Africa (6.7) 2-0. South Korea (7.6) beat Czechia (7.4) 2-1 in what turned out to be a very tight game. Still early days, but it’s been interesting seeing the pre-match assessments play out on the pitch. For those who missed it, Footballytix covers all 104 World Cup matches with: → Edge Scores → Historical context → Squad comparisons → Group-stage implications No predictions.. Just data. Check it out at footballytix.xyz And yes, I’m already working on improvements based on the feedback I’ve received so far 😌 also join the Tg channel for live match breakdowns throughout the tournament t.me/footballytix

In 5 years as a strategist, one principle has consistently produced outsized results for me: The Depth Advantage. • Study causes, not outcomes • Stay with problems longer than most people • Compound understanding before chasing the next opportunity I’ve seen this work in marketing, business, sales, content, investing, and even relationships. The field doesn’t matter. Depth does. gm guys! What’s one skill, craft, or area of life you’re intentionally going deep on this year?

gm.

Good morning guys! Today is another day to go again Don’t fail yourself.

This is exactly why I stayed deep in marketing strategy. Not because it looks the most exciting… But because I’ve seen what happens when you actually stay long enough for things to compound. The thing is most people don’t lack direction… They lack patience for boring consistency. And that’s what separates people. Just to align with @peaceitimi, here are some things I have also learned on my journey: • If it doesn’t reward depth, it won’t reward you later either. • The early phase will almost always feel like you’re not improving (that’s normal, not failure) • Switching paths resets your compounding to zero every single time. • The people you’re comparing yourself to are just further ahead in the same boring process you keep avoiding. • Mastery doesn’t feel like progress…until it suddenly does And in the end, you will find out that what people call “sticking to one thing” is really just surviving the part where nothing feels like it’s working yet. That’s the game.

“Success is the sum of small efforts, repeated day in and day out.” — Robert Collier It’s easy to underestimate what a few consistent months can do… But keep showing up, and one day you’ll be glad you did. Gm guys🫡

A few days ago I said if you’re creating content around the World Cup, you should build a newsletter. Here’s how (with free tools) You’re building: → A landing page for your newsletter → A Substack where subscribers pay $5/month → An asset that outlives the World Cup 🧵

Keep your eyes on, never lose focus… There’s still so much to do, find them. Gm guys.

256 days in… And I am still writing. 109 letters to go before the end. 🫡

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Happy new week 🫶🏽 Spent the last few days building DREADCUT on ElevenCreative. The goal wasn’t to make another AI generator. The goal was to reduce the gap between: “I have a game idea” and “I have something I can put in front of players.” Would love to hear your thoughts 👇🏽

a moving man should meet his luck if he’s in the right direction. join us 7pm today on another episode of GET IN THE LOOP. this is your cheatsheet to the right path ⤵️

Can't thank Jesse enough, man. No matter what anyone says; no matter what the TL says; that man is one of the most solid leaders we have in this industry.