Calling all budding photographers/directors, we are excited to announce a new full-time paid mentorship program with one of our major drinks brand clients. Immediate start! Visit bit.ly/3QldYeV for further info and how to apply
We loved working on this festive campaign for @smirnoff shot in #london with a fantastic team including photographer/director @Tashwaaaa
#anotherway#advertising#collaboration#smirnoff#creativeproduction
Another will be attending this year’s ProcureCon Marketing Connect conference in St Albans on 5-6 December to talk about our unique approach to production-first creative, will we see you there? Event info bit.ly/411AFtD#procureconmkt#anotherway#creativeproduction
Findings from @bbdperfectstorm's ‘The Price of Success’ show advertising is failing men when representing success. Progressive portrayals = better brand measures. Representing diverse depictions of success & #healthymasculinities in ads is win, win! ow.ly/RLYn50Q5YY6
At Another we’ve spent 20 years focusing on improving diversity behind the lens with diversity performance tracking on all our productions.
On average our stills shoots in the past 2 years have 60%/ 40% compared with just 80%/20% industry average.
Our co-founder Tanja Adams talks to Little Black Book about how Another’s agile production solutions are delivering benefits to clients. lbbonline.com/news/three-alc…
1 in 7 would leave our industry for lack of #inclusion, discrimination happens most on #age, #gender & #caregiving status and people with disabilities report the worst experiences by far.
Those are a few of the findings of the #GlobalDEICensus, Wave II:
bit.ly/3PeRZaB.
Really interesting article, at Another we are fully committed to sustainable production - read in more detail how we approach sustainability here - lbbonline.com/news/greening-…
The pressure for brands to align with the movement towards #sustainability is mounting. Whether it's consumer backlash, anti-greenwashing legislation, or activists, marketers & sustainability leads are struggling to navigate this landscape: buff.ly/3qCuvC6
Our shoot for Buchanan’s Whisky is a great example of sustainable production managed from London and shot locally in Cape Town with our brilliant local production team - Russell Smith and Roice Nel.
#anotherway#sustainability#productionfirst
"Conversation around the creative industries 'should be leading with what the purpose of education is'"
- Hassan Bakhshi
#StateOfCreativity@CreativePEC
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