I had a wonderful chat with Michael, the founder of
@FireblocksHQ.
We talked about the early history of Fireblocks, scaling through DeFi summer, Unit 8200, how to successfully build a B2B crypto product, and much more. Hope folks enjoy!
(0:00) Intro
(0:34) Altitude
(1:31) Growing up in Israel, learning programming, and starting internet businesses
(7:49) Unit 8200 and the mindset it teaches
(16:05) First startup, mentorship, and early lessons
(20:20) Where the inspiration for Fireblocks came from
(28:18) Finding product-market fit with Fireblocks
(37:11) Enterprise-first vs bottom-up GTM strategy
(42:53) Catching the DeFi wave
(51:24) Surviving Terra, 3AC, and FTX
(1:08:44) How Fireblocks is evolving