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Article Group @ArticleGroup

A delightful product marketing agency.

Joined August 2018
  • Tweets 3,374
  • Following 94
  • Followers 2,370
799 Photos and videos
Not all audiences are created equal, and nobody's a category. To make a connection, consider how groups think about themselves. #productmarketing #audiencedevelopment articlegroup.com/ideas/to-re…

To reach the individual, find the group - Article Group

To market to an audience, communicators must learn the differences among aggregates, categories and groups.

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Are your communications monochronic or polychronic? People don't organize their lives according to a single timeline. Messaging should reflect their needs at any particular moment. articlegroup.com/ideas/whats…

What’s ‘on time’? It depends on who’s asking - Article Group

People don't organize their lives according to a single timeline. Messaging should reflect their needs at any particular moment.

articlegroup.com
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Business decisions don’t develop in a vacuum. They’re ultimately the sum of individual human motivations, connections and decisions. articlegroup.com/ideas/spoil…

Spoiler: Product marketing is people - Article Group

Product marketing must take into account the individual ambitions and fears behind customers’ product choices.

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Creating a product personality exercises the power of metaphorical language. What better way to find the right words than a game of Mad Libs? #productmarketing articlegroup.com/ideas/test-…

Test your product’s personality with our Brand Libs - Article Group

Product personality comprises voice, tone and style. This tool uses metaphors to help you identify your own product personality.

articlegroup.com
Delivering effective creative work doesn't require awards — but we've built a tool that comes in very handy when judging your own concepts. #CannesLions #agencies articlegroup.com/ideas/never…

Never mind the Lions, here’s a creative scorecard - Article Group

Creative work is less about impressing each other than about creating breakthrough communications that move people.

articlegroup.com
Build with, not for: Check out the Direct Philanthropy Starter Kit from AG's nonprofit sibling, AGO, to learn how you can shift power to local hands, work with the most effective movement leaders, and build long-term community power from the ground up. articlegroup.org/resources/f…
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Unless you're already in Cannes, you probably will be far, far from the Côte d'Azur for #CannesLions2021. Where *will* you be? (And may we suggest standing in a sandbox with a glass of Pernod?) canneslions.com/about/news/2…
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The first rule of brand POVs: They're not primarily about the brand, but about common interests and concerns the brand shares with its audience. #agency #contentmarketing #brandmarketing articlegroup.com/ideas/find-…
Hi! After a stretch of social-media silence, @ArticleGroup is posting again. First order of business? Taking accountability for our mistakes this year. #2020Wrapped
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In 2020, @ArticleGroup came up short on #DEI. Here’s how we missed the mark — and how we’re trying to correct our mistakes. #DiversityandInclusion articlegroup.com/ideas/mista…

Mistakes We’ve Made, 2020 Edition - Article Group

Over the past few years, we here at Article Group have shared the various mistakes we made over the previous year. It’s a fun and sometimes cringe-worthy exercise in self-reflection and, ideally, it...

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☝️ Article #073 — we're hiring a storyteller! - mailchi.mp/articlegroup/2511…

Article: The Business of Creativity

Your 100% organic, free range, desktop-to-inbox newsletter published by Article Group, a creative consulting agency of talented problem solvers.

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☝️ Article #072 — laws of storytelling and creativity - mailchi.mp/articlegroup/2511…

Article: The Business of Creativity

Your 100% organic, free range, desktop-to-inbox newsletter published by Article Group, a creative consulting agency of talented problem solvers.

mailchi.mp
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Article Group retweeted
Reputation Ink@Rep_Ink
26 Feb 2020
Have white papers seen their day in the sun? With all the content options available, follow this decision tree to see if a white paper is the best fit for your messaging: articlegroup.com/ideas/but-d… @ArticleGroup #marketing #marketing101

But do you really need a white paper? - Article Group

A decision tree for helping you decide which marketing asset best fits your needs.

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☝️ Article #071 — the three-layer content method - mailchi.mp/articlegroup/2511…

Article: The Business of Creativity

Your 100% organic, free range, desktop-to-inbox newsletter published by Article Group, a creative consulting agency of talented problem solvers.

mailchi.mp
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☝️ Article #070 — marketing mad libs! - mailchi.mp/articlegroup/2511…

Article: The Business of Creativity

Your 100% organic, free range, desktop-to-inbox newsletter published by Article Group, a creative consulting agency of talented problem solvers.

mailchi.mp
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☝️ Article #069 — cooperation is the highest form of competition - mailchi.mp/articlegroup/2511…

Article: The Business of Creativity

Your 100% organic, free range, desktop-to-inbox newsletter published by Article Group, a creative consulting agency of talented problem solvers.

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faris@faris
4 Feb 2020
A comms planning [choose which assets you need most] decision tree for content from @ArticleGroup @stevebryant articlegroup.com/ideas/but-d…
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☝️ Article #068 — how to make content decisions - mailchi.mp/articlegroup/2511…

Article: The Business of Creativity

Your 100% organic, free range, desktop-to-inbox newsletter published by Article Group, a creative consulting agency of talented problem solvers.

mailchi.mp
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☝️ Article #067 — our KPI Alignment Wheel - mailchi.mp/articlegroup/2511…
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☝️ Article #066 — storytelling cheatsheet - How to apply the hero's journey to your marketing messages mailchi.mp/articlegroup/2511…
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