vc folks in blr who want to create content: i have a content format that is ridiculously well suited for vcs. only criteria - you have to already be super active on twitter this format is in-built into your life and what you already do, so you won’t have to spend extra cognitive load on “performing”. no extra research.
no extra thinking.
 format is endlessly scalable. would love to test this with a few people in blr.

i’m conflicted b/w 2 thoughts at the moment: 1) i think writing is getting incredibly valuable cuz it is the interface between human intent and machine output. you write to hire, you write to sell, you write to generate images/videos, you write to build apps, everything you make now starts as writing. 2) at the same time, i think writing as we know it is going to become obsolete. voice already made texting feel heavy. i think a new form/tool of thinking will do the same to writing (maybe it’ll be the next level of voice apps)

video editors are the engineers of the content/media industry, they literally ‘ship’ content, and yet their incentive structures have never been close to the potential of a coder, the people closest to production are the furthest from the reward.

good disagreement has two useful outcomes - your conviction is forced to get deeper, or the idea dies cleanly.

a recent observation i’m building a theory around - most coworking spaces are half empty, but all the coffee shops are packed. people want to be around people.

my life's core theory is - there are people looking for someone exactly like you,
and you are looking for people exactly like them.
you just haven’t met yet. most people interpret loneliness, obscurity, or rejection as proof they are wrong for the world. i think it’s usually a discovery problem, not a compatibility problem. you solve for that, you solve for everything. i learned this through the internet. i’ve seen incredibly niche thoughts, personalities, and ideas find deep resonance with strangers across the world. it made me realize how specific human connection actually is, and how much of life changes once the right people finally find each other.

yapping is the new public speaking

the floor of your failure is higher than most people's starting point.

you don't dance to reach the end of the song.

creative fatigue (in perf ads) explained. 1) brain version - the ad stops creating enough prediction error to deserve attention 2) algo version - the ad’s learned signal decays faster than spend keeps flowing 3) business version - the market has already extracted most of the value this message can produce

ai made execution cheap, so now our only edge is thinking. use your human mind for ideas, and ai to organise.

“use chatgpt/claude as your intern, not as your reporting manager.” — overheard at buzzlab

the most aesthetic piece of furniture/art in your living room is the youtube video playing on your tv.

for revenue, the most important metric is number of sales calls booked.

there was no performance marketing back in the 19th century, but i’m pretty sure mark twain was talking about perf teams when he wrote this: “it ain’t what you don’t know that gets you into trouble. it’s what you know for sure that just ain’t so.”

you don't have a skill issue, you just aint got that dawg in you