I build brands. Usually for others. Pro human. I don't want to be right. I do want to be good.

Joined May 2026
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The purpose of design is, in many ways, to show another person that we don't know that we give a shit about them. The process of thinking about how they will use something is a process of empathy and caring. The alternative is manipulation, which is inherently unethical.
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I mostly grew up in a place called Alberta, so I'm very familiar with 'lack of support for my industry, in exactly the way I personally think it should be done, means lack of support for industry'. I've also witnessed the failure of this worldview first hand.
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We see this happening in more than one place. That there is oftentimes as little as one person in control of a critical system, and they are actively demonstrating why we shouldn't trust them with it. Multipolarity for the win.
Jun 13
This is, perversely, good news for Britain, Australia, Japan, Europe, and other countries being cut off that would once have seen themselves as close allies of the United States. It shows us what the future may hold if AI is the strategically and economically decisive technology of the 21st century and is controlled by the US and China. It is good news because *it may be happening early enough to give us time to act.* I think this will be rescinded pretty soon, but it’s a sign of things to come. In a future where frontier models cannot be used outside the US, our industries and economies will fall behind and American businesses may not be able to operate overseas. We won’t be able to defend ourselves militarily with defence systems built on obsolete software. Europe 2031 is a good scenario of what a future like this could mean: europe2031.ai Some of the things we need to do are ‘no regrets’ measures we should do anyway. But some are genuinely costly and risky. We need cheap electricity – powered by gas, coal (this is costly, coal is very bad), deregulated nuclear fission – whatever can provide *cheap, reliable, 24/7* power. This almost certainly excludes wind power, which is enormously expensive and unreliable. We need projects to be able to connect to the grid in days rather than years by paying for fast-track connections. We need to make it incredibly easy to build data centres, with the property taxes retained locally and hypothecated for local tax cuts so there is some direct benefit for locals. This doesn’t need to be nationwide. We need to create new regulatory regimes for innovative businesses that give them the right to hire and fire staff with ease. The difficulty and cost of firing staff is one of the main reasons Europe has fallen behind so badly. We need to create a parallel employment regime that companies and workers can opt in to: worksinprogress.co/issue/why… Even though I think it will probably fail, I think we should probably try to create a good, non-American frontier AI lab. I am quite pessimistic about this – even extremely well-resourced, innovative software companies are struggling to do this. But the stakes are so high that not trying seems foolish. One thing that might work in our favour is the number of brilliant AI engineers who are not US citizens, who under the current export controls do not have access to Mythos/Fable even if they live and work in the US. What happens to Demis Hassabis, Ilya Sutskever, Andrej Karpathy, and the many other Europeans, Canadians, etc who are working on AI models in Britain and America who are affected by this? I do not think we should force our own companies to use model, because this would exacerbate their economic weakness – this lab should have to compete on an even playing field. I am deeply sceptical that this can work, but we cannot rule it out. If we do it, it has to be able to pay US salaries, operate without political constraints. worksinprogress.co/issue/how… It is cope to tell yourself that Trump is an aberration or that these export controls are a one-off. To repeat, I think these specific controls will be lifted quickly and it will be easy to move on and forget it happened. But this is a look into a potential future. Every one of us that is not a US citizen is at risk. The standard political divides do not apply here; the question is whether you grasp the enormity of AI as a technology. We have to act!
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HumanScale retweeted
Jun 13
This is, perversely, good news for Britain, Australia, Japan, Europe, and other countries being cut off that would once have seen themselves as close allies of the United States. It shows us what the future may hold if AI is the strategically and economically decisive technology of the 21st century and is controlled by the US and China. It is good news because *it may be happening early enough to give us time to act.* I think this will be rescinded pretty soon, but it’s a sign of things to come. In a future where frontier models cannot be used outside the US, our industries and economies will fall behind and American businesses may not be able to operate overseas. We won’t be able to defend ourselves militarily with defence systems built on obsolete software. Europe 2031 is a good scenario of what a future like this could mean: europe2031.ai Some of the things we need to do are ‘no regrets’ measures we should do anyway. But some are genuinely costly and risky. We need cheap electricity – powered by gas, coal (this is costly, coal is very bad), deregulated nuclear fission – whatever can provide *cheap, reliable, 24/7* power. This almost certainly excludes wind power, which is enormously expensive and unreliable. We need projects to be able to connect to the grid in days rather than years by paying for fast-track connections. We need to make it incredibly easy to build data centres, with the property taxes retained locally and hypothecated for local tax cuts so there is some direct benefit for locals. This doesn’t need to be nationwide. We need to create new regulatory regimes for innovative businesses that give them the right to hire and fire staff with ease. The difficulty and cost of firing staff is one of the main reasons Europe has fallen behind so badly. We need to create a parallel employment regime that companies and workers can opt in to: worksinprogress.co/issue/why… Even though I think it will probably fail, I think we should probably try to create a good, non-American frontier AI lab. I am quite pessimistic about this – even extremely well-resourced, innovative software companies are struggling to do this. But the stakes are so high that not trying seems foolish. One thing that might work in our favour is the number of brilliant AI engineers who are not US citizens, who under the current export controls do not have access to Mythos/Fable even if they live and work in the US. What happens to Demis Hassabis, Ilya Sutskever, Andrej Karpathy, and the many other Europeans, Canadians, etc who are working on AI models in Britain and America who are affected by this? I do not think we should force our own companies to use model, because this would exacerbate their economic weakness – this lab should have to compete on an even playing field. I am deeply sceptical that this can work, but we cannot rule it out. If we do it, it has to be able to pay US salaries, operate without political constraints. worksinprogress.co/issue/how… It is cope to tell yourself that Trump is an aberration or that these export controls are a one-off. To repeat, I think these specific controls will be lifted quickly and it will be easy to move on and forget it happened. But this is a look into a potential future. Every one of us that is not a US citizen is at risk. The standard political divides do not apply here; the question is whether you grasp the enormity of AI as a technology. We have to act!
The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees. The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance. Access to all other Claude models is not affected. We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible. Read our full statement: anthropic.com/news/fable-myt…
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I'm going to write a bit on US vs EU regulation and how it actually shapes innovation, because there is a lot of 'me want money' people on here who think that because nobody cares about their ideas that must mean nobody cares about any ideas.
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My client General Fusion are the top GreenTech company in Time. When they first started we helped them build a brand that could raise capital and connect with the public. Great to see how far they've come - amazing people.
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Designing spaces is an important part of how we function as societies and relate to the world around us. It's not wasteful. It creates shared identity, inclusive spaces, increases participation and sense of self. People crush things down to only measurable metrics and then wonder why they're so angry and unhappy.
Just when you thought Canada couldn’t get any more ridiculous Toronto says hold my animal spirit pictograph To “decolonize wayfinding” Because of course replacing the Queen Street exit sign with a turtle Is a priority
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HumanScale retweeted
Absolutely correct: "The fate of the world depends on more people giving Entrepreneurship a shot"
Marc Andreessen: We need to drastically increase the number of founders: "It's shocking to me how few people actually give entrepreneurship a shot. The fate of the world over the next 1,500 years is riding on the people who actually want to give it a shot." — @pmarca
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I feel like this is a good time to point out that stock price, net worth, and value are all different things.
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If you want to see how fast AI can replace cognitive function you just have to look at people on here and Grok. Holy cow.
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Walk of the evening.
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This is pretty cool.
We built the world's largest cargo drone @poseidonaero
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HumanScale retweeted
We built the world's largest cargo drone @poseidonaero
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I think how different the world would be if Canada had a population of 150M and maintained it's culture, but I also can't think of where we'd put all those people. Then I remember that my home province of BC is 2.5 times the size of Japan.
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A huge advancement in AI will be when it admits it just doesn't know.
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Been a long time since I cared about Ford, but that's pretty sweet.
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Smart.
they turned empty walls into business idea
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