The most trusted and comprehensive source for live purchase data.
Joined July 2022
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87 Photos and videos
Jun 9
The brands that win the World Cup may not be the ones with the biggest budgets—they may be the ones that understand the audience best.
Our latest article explores why relevance, not reach, will be the real differentiator in 2026.
Full article here: hubs.ly/Q04kLnsR0
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Jun 5
Consumers say they're tightening their belts. Their receipts tell a different story. The latest Outcome analysis explores why consumers feel cautious, but continue to spend.
Read the full story here: hubs.ly/Q04klr8S0
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May 27
“The fault line isn’t DTC versus retail. It’s whether you had a ‘brand reason’ to exist once the channel stopped being special.”
Hear more on the future of DTC from Allen Adamson, Sara Sabzehzar, and Kabir Grewal in the latest article on The Outcome: hubs.ly/Q04j60dp0
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May 22
The grills are heating up for Memorial Day weekend, and so are prices.
According to Attain data: charcoal 20% YoY, beer 10%, propane -22%, hot dog buns -31%.
As you head into the store, are you shifting what’s in your cart?
Read more: hubs.ly/Q04hGvKR0
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May 6
"If the underlying marketing infrastructure is disconnected, delayed, inconsistent and reactive, AI doesn't solve the problem. It simply scales inefficiency."
That was one of many candid takes from POSSIBLE 2026.
Read the full recap in The Outcome here: hubs.ly/Q04fKmLK0
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Apr 29
Influencers are pushing $1K supplement stacks—but Attain’s first-party transaction data shows a very different reality across Costco, GNC, and Vitamin Shoppe.
We break it down with insights from Allen Adamson, co-founder of Metaforce, here → hubs.ly/Q04dWRrl0
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Apr 22
OpenAI launched ads in February and is already projecting $2.5B this year — with $100B by 2030 on the horizon. The opportunity comes down to attention: ChatGPT users are focused and ready to act in a way search and social never captured.
hubs.ly/Q04d6g8F0
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Apr 17
Doritos hit ~$7—and consumers tapped out. Bloomberg Attain data show sales dropped, retailers cut shelf space, and billions in revenue vanished before prices reset lower.
hubs.ly/Q04cyxlR0
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Apr 8
Could Opening Day rewrite the playbook for live sports? MLB streamed games on Netflix, NBC, and Fox, hitting record audiences. For advertisers, the message is clear: be timely, relevant, and where the fans are.
hubs.ly/Q04b3p2s0
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Apr 2
Final Four is locked—but off the court:
- Arizona fans are spending big on alcohol
- UConn fans are booking the most flights
- All four states share the same #1 fast food restaurant: McDonald's
What does this say about each fanbase?
Read more here: hubs.ly/Q049vH4H0
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Mar 26
According to Attain data cited in EMARKETER, Medicube buyers purchased the brand 2.1 times on average over the past year, with a $45.95 average total spend.
Explore the full story on K-beauty’s retail growth and value-led loyalty here: hubs.ly/Q048xClb0
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Mar 25
March Madness isn’t just about viewership, it’s behavioral. Betting pulls fans deeper, and Attain data shows engagement turning into real-world attention. Women’s games are outpacing pricing, creating a rare window for advertisers before the gap closes.
hubs.ly/Q048hMgX0
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Mar 20
A new standard is taking hold across advertising, where success is defined by real outcomes :actual sales, real consumer behavior, measurable impact. And now, even TV is being held to that same standard.
Read more from The Outcome here: hubs.ly/Q047KL2M0
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Mar 10
Agentic AI is reshaping programmatic advertising, moving it from execution-focused campaigns to autonomous systems that optimize in real time. Human expertise is no longer about adjusting bids, it’s about strategy, governance, and creative resonance
hubs.ly/Q046ggKk0
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Mar 3
Out-of-home has posted 18 consecutive quarters of growth, fueled by better measurement and a renewed appreciation for tangible media. Sometimes the most effective impression is the one you can’t scroll past.
Continue reading here: hubs.ly/Q045rzhk0
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Feb 24
According to Attain data, airline spend is up 14% YoY, even as average ticket prices fell from roughly $159 to $145. For brands, the lesson is simple: loyalty, flexibility, and targeted value drive engagement in a travel economy shaped by strategy.
hubs.ly/Q044xQzP0
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Feb 19
Attain data reveals alcohol spend barely budged in January, with Gen X driving the largest share, far ahead of younger generations. While everyone talks about moderation, the real story is about who’s actually buying.
Dig into the data here: hubs.ly/Q043TmFd0
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Feb 17
The “frozen pizza switcher era” is here. Brands can now act on real-time purchase data, target switcher audiences, and optimize campaigns while they’re live — turning measurement from hindsight into action.
Read the full article: hubs.ly/Q043s5yJ0
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Feb 11
2026 marks the end of "did it work?" and the start of "how did it drive revenue?" Our SVP of Business Development, Dave Constantino, breaks down the evolution of CTV measurement in The Current.
hubs.ly/Q042GGlF0
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Feb 10
The Super Bowl is still the ultimate brand stage, but the rules are evolving. Familiar faces and safe creative dominated this year’s ads, while performance expectations quietly reshaped strategy. Reach still matters, accountability now comes with it.
hubs.ly/Q042yrws0
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