Topic 4: Hashtags
My experience with hashtags has completely changed.
As an indie game curator, I no longer believe hashtags automatically boost impressions.
In 2026, they often do the opposite - they can actively reduce reach.
Especially when you mix languages in the same post.
English text Japanese hashtags random gaming tags...
This confuses the algorithm about who the post is actually for.
X’s algorithm no longer relies on hashtags for discovery.
It now uses advanced semantic understanding, powered by Grok-level NLP, to read and categorize content directly.
Hashtags have become almost irrelevant for reach.
That’s why I stopped treating them as “reach boosters.”
I now see hashtags purely as audience targeting tools.
If you want to reach Japanese indie game accounts, write the entire post in Japanese and use the right local hashtags:
# インディーゲーム
# ゲーム開発
# 個人開発
Even if total impressions are lower, the post lands with the exact right people.
Repeating the same hashtags over and over also traps you in an echo chamber - the algorithm keeps showing your content to the exact same small circle.
So here’s my current rule:
Use hashtags only when they perfectly match your audience and goal.
Asking indie developers a question?
->
#IndieDev or
#gamedev makes sense.
Introducing a game to players?
-> Skip dev-focused tags. Focus on player-first language first.
Hashtags are not magic anymore.
They’re just labels.
Use them carefully - or don’t use them at all.
Elon was right: the system doesn’t need them anymore.
Topic 3: Premium / Blue Check Advantage
We all hate pay-to-win games.
But X is starting to feel like pay-to-visible.
The more you pay, the more visibility tools you get:
Basic < Premium < Premium < Business
Sadly, that is how it feels now.
Without a blue check, reaching the For You feed feels much harder.
Even if you get impressions, they mostly seem to come from people who already follow you or are close to your network.
My own experience:
I tried Basic first.
My impressions didn’t change that much.
Then I moved to Premium.
After that, I saw around 2x more impressions on some posts.
I haven’t tried Premium .
And I don’t plan to.
So should indie devs pay for Premium?
My answer:
If you want to grow as a creator or chase viral posts, Premium may help.
But for most indie developers, I don’t think it is a must.
Because the real goal is not becoming famous on X.
The real goal is getting visibility for your game on Steam.
Your post quality, hook, niche, and first 15 minutes of engagement still matter more.
You can still get 3,000–4,000 impressions without a blue check.
I tested it.
Premium helps.
But it doesn’t replace good content.