We help publishers to monetize their digital content by offering programmatic monetization products: Header Bidding, AXT, Google AdX, and PMPs.
Joined May 2017
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31 Aug 2023
π’ Exciting News: Automatad is now a Google Certified Publishing Partner! π #Automatad #GCPP #GooglePartner π
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31 Aug 2023
- Being a partner means we'll uphold Google's high standards in tech and customer service. We're ready for the spotlight! #QualityFirst
- We'll get early updates and exclusive insights from Google. This helps us lead in ad monetization. #StayAhead
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31 Aug 2023
- This badge isn't just a perk. It's a nod to our 10bn ad impressions optimization, $50m in earnings for publisher, and a decade of success. #Milestone
Here's to the next chapter in our journey to ad revenue summits. Thank you for being part of it! #OnwardAndUpward
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25 Nov 2022
What are #richmediaads?
Are they different from standard ads?
How can they increase #adengagement, #attention, and #CTR?
Should #publishers opt for such #adformats?
All the answers are just a click away: buff.ly/2EoX0Km.
#adtech #programmatic
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24 Nov 2022
Automatad wishes a lovely Thanksgiving to everyone. ππππ
May this year bring you great success and joy. ππ¦π
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23 Nov 2022
Click-through rate, or #CTR, is one of the most important metrics for publishers, especially during the holiday season.
Here's a quick guide on how publishers can improve banner ads' CTR: buff.ly/34JNn3o.
#publishers #adtech
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22 Nov 2022
The biggest shopping event of the year, #BlackFriday is almost here! So, #publishers, are you prepared to make the most of this cyber week!
Learn about the latest publisher strategies for Black Friday here: buff.ly/2Jc2UCd.
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15 Nov 2022
Thanksgiving is here! So are revenue maximization opportunities from surging holiday traffic.
What are top #publishers like @nytimes and @CondeNast doing?
All this and more at: bit.ly/3AiiMum.
#adtech #Thanksgiving #publisherstrategies #adrevenue #programmatic
9 Nov 2022
Video ad delivery isnβt as tricky as it seems.
Be it viewability, latency, targeting, or choosing the right ad server. We have got the answers to all your questions. Learn more: bit.ly/3FEPSs2.
#adtech #publishers
8 Nov 2022
Ad optimization can be overwhelming during the holiday season. But weβve got you covered!
Learn all about increasing programmatic CPMs in our detailed blog: bit.ly/3DzvLsI.
#adtech #publishers
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7 Nov 2022
According to the Media Rating Council (MRC), a video ad will be considered viewable when 50% of the creative is in view for at least 2 seconds.
Learn more about improving your video ad viewability: bit.ly/2TCZRIR.
#adtech
4 Nov 2022
Video ad optimization can initially be tricky, but it can offer much higher CPMs to maximize ad revenue.
Learn all about video ad revenue here: bit.ly/3Ww2He1.
#adtech #publishers
1 Nov 2022
From #publishersβ holiday content strategies to Google's PAIR, a new first-party targeting tool, the adtech world has undergone significant updates.
Find more about such trending news in our biweekly roundup:
bit.ly/3TafKiJ.
#cookielessadvertising #contentstrategy
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31 Oct 2022
βHey, I think we need to talk!β
- Text everyone this and enjoy Halloween from the comfort of your couch. You can also try not to put on makeup or comb your hair. Both will be equally scary. π§πβ οΈπ»ππ
πβ οΈπHave a spooky Halloween, everyone! π§Ήπ§π»π
#halloween #spooky
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28 Oct 2022
Not sure which growth strategies to use during Halloween to maximize your #admonetization efforts?
We are here to help: bit.ly/3U2zcP9.
#adtech #Halloween #publisherstrategies
27 Oct 2022
Audience segmentation help buyers increase their ROI and allow publishers to demand higher inventory prices.
Have you tried this method during the Halloween season?
Let us know in the following poll:
#adtech #Halloween #publisherstrategies #audiencesegments
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Yes, it was a success
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Yes, it was a failure
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I had no clue
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I didnβt make any changes
0 votes β’ Final results
26 Oct 2022
According to the survey by @NRF, people will spend around $3.18 billion on online shopping during Halloween. This brings good news for publishers who can capitalize on the cash flow with optimized campaigns.
Find more here: bit.ly/3Dd69lf.
25 Oct 2022
Have you tried contextual ads during the Halloween season?
What was its impact on your ad revenue?
Let us know in the following poll:
#adtech #Halloween #publisherstrategies #contextualads
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I am thinking about it
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It was a success
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It was a failure
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No changes in ad revenue
0 votes β’ Final results
25 Oct 2022
Some ad sizes perform better than others in generating higher demand and revenues. Want to know which ones they are?
Have a look at our detailed article:
bit.ly/3CCsHeU.
#adtech #publishers #programmatic #digitaladvertising #adoptimization
21 Oct 2022
#Publishers need to optimize their AMP pages for high Core Web Vital scores if they wish to maintain preferential high rankings on Googleβs search engine.
Learn how to achieve this by reading our article: bit.ly/2Wz7eCk.
#adtech #programmatic #digitaladvertising