for a while now founders come to me thinking they need better tweets but the truth is, what they really do need is clarity. clarity on; - their positioning -their narrative - their audience -their leverage because writing without clarity will ultimately end up as noise so here's how I work; firstly, I look inward; I study how you already think - your DMs, your old tweets, offhand comments, the way you explain things on call when you're not trying to impress anyone that's exactly where the real voice lives next, I begin to look outward; who else is speaking to your audience? what's missing? what should you be saying that no one is saying well? only then do I start writing, and even then, I'm not trying to sound smart. I'm trying to make your thoughts undeniable (make you a thought leader) every post has a job: - some build trust - some sharpen authority - some attract the right people quietly - some repel the wrong ones on purpose the goal is simple; when someone lands on your profile they think.." yeah.. this person is a genius" thats when the inbounds flow in and the opportunities becomes effortless people start saying your name in rooms you're not in this is why as a brand strategist i don't sell tweets, I build undeniable positioning . I build unique narrative. I build a presence that works even when you're offline and I've found something funny; over time, when this is done right, founders stop asking ' can you write for me? they start saying: ' I don't want to think about my x anymore ' just handle it for me that's my proudest moment, because I know the system i built is working

I'm on a short nysc break! don't miss me, I'll be right back w you ❤️

Do you remember when you joined X? I do! #MyXAnniversary

i’ve always wondered what are founders even up to in this bear market? are they waiting for the market to cool off or they’re still shipping consistently?

happy palm sunday christian frens it’s almost the end of Q1 Q2 smells like Winss ready yet??

a ghostwriter who doesn't understand copywriting is just a high-paid typist wearing someone else's voice. how exactly do you turn vague client ideas into scroll-stopping, heart-racing, wallet-opening copy… when you don't actually know how to write words that sell??

a whole lot of founders are still sleeping on building an intentional founder brand to amplify their projects core thesis took some time out to do some research, let me show you founders who understood this and won through bear and bull markets: #1 @stanikulechov (Aave) : stani isn't just the CEO of @aave . he's a PRESENCE. >286k followers on X >tweets regularly about DeFi, lending, his vision >shares insights, challenges, wins >engages with community authentically result? when aave launches something, people LISTEN. why? because they trust STANI. not just "aave the protocol." but stani, the founder who's been showing up for years. #2 @haydenzadams (Uniswap): built the most successful DEX in crypto. but he didn't hide behind the protocol. > active on X (355k followers) >shares technical insights simply >celebrates team wins publicly >admits challenges openly what’s the result? even when competitors had "better" features,@Uniswap kept winning. why? because people trusted HAYDEN. they'd been watching him build in public for years. #3 @toly (Solana): love him or hate him, anatoly understands founder-led marketing. >constantly on X (700k followers) >defends solana's vision publicly >engages in debates shows up at events, on podcasts, everywhere result? solana survived network outages that would've killed other chains. why? because anatoly built trust through VISIBILITY. people believed in the founder, so they stuck with the chain. therefore as a founder, you’ve got no excuse to sleep on your personal brand, there’s gold there

when people can’t distinguish you from your competition, they clearly have no reason to prefer you. and your goal in business is to have people prefer your product, to choose you over everyone else offering the same or a similar thing. this applies to both founders and creators

seducing your audience >> writing to impress

what matters most to you whenever you pick up your pen to write? to mesmerize the reader with ambiguous words or, to pass a message that subtly compels the reader next actions?

youre a founder? you need a copywriter youre a web designer? you need a copywriter youre a vibecoder? you need a copywriter youre a text creator? you need a copywriter youre a vid creator? you need a copywriter if you wanna sell something, you 100% need a copywriter or copywriting words and emotions are the best salesmen and thats why copywriting is forever gonna be the most underrated skill

the past two weeks has been crazy, tbh with the persisting bear market CT has got a little bit dull and boring a lot of frens lost their jobs due to lack of funding while ai replaced others plus i still had no ghostwriting gig but i didn’t want my copywriting skill to go to waste you know how they say a knife not used for a long time gets blunt, right? so i started engaging in thread contests again but i forgot how stressful and demanding researching and writing for a project can be boy i get mentally and physically drained everytime i finish deeply researching and writing about a project and i wrote 4 at a stretch: > @Mantle_Official( decoding mantle vault, rise of the creators) >@tachi_btc and > @superformxyz didn’t even really have time for myself all week but it’s over and i’m back now more importantly, i need you to wish me luck lol my win is your win, right 😏 but it feels good to be back on the timeline again though so who needs a ghostwriter?

i didn’t realize i would be off that long but i’m back now.. good to see familiar faces again so are we still in a bear market??