Once again, the narrative of "tell a better story" in #accounting to see it as more attractive as a career has emerged. To wit, I profess once again to "have a better story to tell." #ENGAGE26
"A national #CPA Trust campaign will be launched this week". TV commercials, social media, specific media placements, and a tagline "CPA, Where Trust Meets Expertise" #ENGAGE26
"We all know client relationships are stickier when you engage with them more. Not having to be as involved in the production, and more in the review will provide those opportunities." - Jan Lewis, AICPA #ENGAGE26
"The automation of the #tax return is coming fast, and there will be more opportunities for tax pros to engage with their clients and add value." - Asgeirsson #ENGAGE26
"I do think that if we have one big (#AI) standard for the country and if we get it right, things will go forward, and I think CPAs can play a very big part." - Koziel #ENGAGE26
What is Top of Mind for #CPA firm leaders?
Tech (keeping up with changes)
Talent (managing workload and training/development of new and existing staff)
Tax (keeping up with changes, managing the workflow)
-Lisa Simpson, AICPA #ENGAGE26
"The change in how you get your CPA is taking hold, now 40 states and a territory and more on the way are changing the requirements (not just 150 hrs of CPE)." - Koziel #ENGAGE26
"We need to promote who we are and what we do (as CPAs) but how do we narrow that down? We produced a commercial going to market this week on Cable news" -Koziel #ENGAGE26
"I've been in this profession for 30 years, the ultimate word to define us is 'Trust'. We own that word as a profession. So how do we move forward with that in an age of uncertainty?" - Mark Koziel, President, AICPA #ENGAGE26
At what is the 10th year of #ENGAGE26, some of us remember its humble roots as PracTech (anyone? anyone? Buheler?). Town Hall/State of the profession coming up shortly. Stay tuned, #accountants
Dealt with a sttess fracture. You have to let it heal. 4-6 weeks is normal. .Judge may be ready to ramp up and get back by Aug. 1. That was the diagnosis. The thing we don't need are Twitter doctors. That is all.
Living in a city with so much inter-city competition over sports teams, it is pretty great to see us all come together around the @nyknicks#LGK!! #OrangeandtheBlue