Sharing experiences and telling stories with photography and content. My faves are marketing, performance marketing, SEO and engaging new audiences.
Joined October 2015
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1 in 3 consumers skips Google and starts their search on TikTok, Instagram, or YouTube.
For Gen Z it is more than half.
If your brand still sounds like a logo, that is costing you.
Check out this weeks Trends.
b2the7.com/news-blog/marketi…
#SocialSearch #CreatorEconomy
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Zero-Click Search: What Small Businesses Should Do b2the7.com/news-blog/zero-cl…
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Marketing Trends: Week of June 15, 2026 b2the7.com/news-blog/marketi…
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Jun 12
Agency model: you talk to an account manager who manages a team you never meet.
Consultant model: you talk to the person doing the work.
For Louisville small businesses, that difference shows up in the results.
b2the7.com/news-blog/louisvi…
#Louisville #SmallBusiness
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Jun 11
LinkedIn in 2026 for small businesses:
Carousels: 6.6% engagement vs. 2% for text
Native video up 36% YoY
Personal profiles get 13x more distribution than company pages
Links in posts hurt reach by ~27%
Adjust the format.
b2the7.com/news-blog/linkedi…
#LinkedIn #DigitalMarketing
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LinkedIn Trends for Small Businesses 2026 b2the7.com/news-blog/linkedi…
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Google's May 2026 Core Update is done.
Peak volatility: May 23 May 30.
Cause: Gemini-based quality models now in play.
Who got hit: thin content, no real expertise, intent mismatch..
Full breakdown 👇
b2the7.com/news-blog/marketi…
#SEO #GoogleUpdate
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Most small businesses are invisible in AI search.
Not because their content is bad. Because it wasn't written to be cited. Generic. No specifics. No real experience behind it.
That's fixable: b2the7.com/news-blog/geo-vs-…
#GEO #SmallBusiness
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Someone asked ChatGPT who the best digital marketing consultant in Louisville was.
My name came up. No paid placement.
Just content that answered the question.
That's GEO. Most businesses don't know it's a thing yet.
b2the7.com/news-blog/what-is…
#GEO #AISearch
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60% of Google searches end without a click.
Top-3 rankings still saw 18-34% CTR drops when AI Overviews appeared.
Rankings held. Traffic fell anyway.
Optimizing for rank is no longer enough.
5 trends reshaping marketing this week 👇
b2the7.com/news-blog/marketi…
#ZeroClick #AI
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Marketing Trends: Week of June 8, 2026 b2the7.com/news-blog/marketi…
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Of course he is…he is old and stays up all night 💩 posting.
Jun 4
Trump is passed out in the Oval Office right now. 25TH AMENDMENT NOW!
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Marketing Trends: Week of June 1, 2026 b2the7.com/news-blog/marketi…
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Louisville Digital Marketing Consultant | B2The7 b2the7.com/news-blog/louisvi…
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Agency model: you talk to an account manager who manages a team you never meet.
Consultant model: you talk to the person doing the work.
For Louisville small businesses, that difference shows up in the results.
b2the7.com/news-blog/louisvi…
#Louisville #SmallBusiness
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