In this week’s episode of the podcast, we had a 2 year check-in with @mountainwesttax on her new firm journey! When you’re setting off on your entrepreneurial journey its important to understand what you’re really chasing after. For Jaime it wasn’t all about chasing the biggest number, it was about family and being in control of both her schedule and outputs. So although she reflects on the first 2 years saying she initially thought she’d be able to “share a bigger number”, she’s achieved a really successful outcome so far with the firm and sets a great example of what can be achieved in 2 short years of building a firm as a new mother!

Youtube demographic analytics… Should I start promoting creatine more heavily on the pod?

Since launching The Big 4 Transparency Podcast just over a year ago, there’s been one recurring piece of feedback that I want to remedy. It turns out, way more people than I thought like to consume their podcasts primarily in video format. And so we’re fixing that. The YouTube channel just got a major facelift, and we’ll be posting full length pod episodes at a minimum once per week (there’s some backlog to catch up on, so stay tuned for catch up episodes). If that’s your preferred format for podcasts, make sure you go subscribe to never miss an episode, and there may even be the occasional youtube exclusive for more visual content. youtu.be/4qPRlxNqEF8?si=LNCy…

A lot of my favourite frameworks come from @ShaanVP from the @myfirstmilpod And this is one that you can't miss. 🍀 It's all about increasing your surface area for luck and serendipity. He talks about the various different kinds of luck that exist out there and how some people just seem to "get lucky" a lot with great opportunities. Over the last 6 months or so I feel like I've gotten a lot of lucky bounces with Big 4 Transparency, but there is a secret to it all. It's all about increasing your surface area for luck and serendipity to find you. This kind of luck relies on you showing up consistently, tapping your network, putting things out into the universe, and making it clear to the world what your objectives are. When you're doing all of this, and you keep doing it for long enough, people know what you're all about and you pop up in their minds a lot when the right opportunities come up. Here's an example of how people following me here might action this: I keep seeing people posting on Reddit asking if they should post on Linkedin about being laid off, stating things like "my network isn't even that big anyways, and it's kind of embarrassing to admit in public". That's the type of thinking that will keep your surface area for luck really small. And that's a mistake. First of all there's no shame in having been caught on the wrong side of a numbers game - excellent performers are let go all the time. Second, everything you do, even if it's small will reach people who themselves have their own networks, who know people who have their own networks. At this point we're probably talking about thousands of people, someone probably knows about some opportunity that would be PERFECT for you. And every time you put it out there that you're looking for a little luck, a little leg up, it's a reminder for folks to be on the look out, and you might just find that your luck changes.